Kia America extends impressive growth streak with best-ever August sales

Fast-growing Kia surpasses 70,000 units for the fourth straight month and posts second-highest sales total in company history

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Kia America’s record-shattering sales streak continued as the brand posted best-ever August sales of 72,147 units, the second highest monthly total in company history and a 9-percent increase over the previous record set in 2022. August also marks the fourth straight month Kia sales surpassed the 70,000 unit mark.

Sales of Kia‘s battery-electric vehicles were up 100-percent over August 2022 while the brand’s lineup of rugged and capable utility vehicles increased 14-percent year-over-year. Kia’s retail-only performance of 67,592 units represents 9-percent growth over the same period last year.

Seven Kia models posted year-over-year sales increases including: Niro (+1,746-percent); Carnival (+176-percent); EV6 (+33-percent); Rio (+32-percent); Telluride (+13-percent); Seltos (+1-percent) and K5 (+1-percent), with four Kia models achieving best-ever August sales, including: Carnival, EV6, Niro, Telluride. Sales of Kia’s utility vehicles accounted for 72-percent of the brand’s overall August sales total.

“Exceeding 70,000 units for four consecutive months and doubling year-over-year sales of our electrified offerings is proof that Kia is ahead of the competition and delivering highly desirable and innovative models across many of the industry’s largest segments,” said Eric Watson, vice president, sales operations, Kia America. “Kia’s electrified offerings combined with our rugged and capable SUVs have strategically positioned the brand to not only increase our EV market share, but further establish ourselves as the leader in innovative mobility.”

In addition to the monthly sales performance, Kia America announced several initiatives as well as significant industry awards that were bestowed on various models within Kia’s world-class line-up, including:

  • Kia’s return to Monterey Car Week with an expanded presence at The Quail, a Motorsports Gathering by offering a virtual one-two punch with the presence of its upcoming all-electric vehicles. The recently introduced, three-row EV9 SUV shared the stage at The Quail with an exclusive, style-driven EV6 model.
  • The 2023 Kia EV6 receiving straight A’s on’s 2023 Car Seat Fit Report Card, which highlighted vehicles that received top scores from the outlet’s certified child passenger safety technicians. The EV6 was one of only seven vehicles that received all A’s from’s safety technicians.


Model 2023 2022 2023 2022
EV6 2,449 1,840 12,714 16,124
Rio 2,546 1,923 19,100 18,833
Forte 11,333 11,838 84,398 73,660
K5 6,480 6,428 43,592 48,180
Stinger 237 513 5,255 6,189
Soul 4,911 6,402 44,781 39,332
Niro 3,896 211 26,333 18,520
Seltos 4,649 4,604 42,323 28,160
Sportage 12,280 12,986 96,022 77,327
Sorento 8,147 8,732 59,523 57,250
Telluride 9,791 8,645 74,834 63,856
Carnival 5,428 1,967 28,535 14,446
Total 72,147 66,089 537,410 461,878