The Storytelling Specialist Shares the Latest Video From His LeVon James Project
With painstaking attention to detail and a gripping sense of narrative momentum, nobody in the rap game can tell a story like King Von. Coming through with another crazy story of life in Chicago’s O-Block, Von shares “3 A.M.,” a new music video. A quick-hitting drill banger with a snide sense of humor and a beat from Von’s favorite producer Chopsquad DJ, “3 A.M.” tells the story of a late-night robbery, ending with a twist worthy of The Twilight Zone. Directed by DrewFilmedIt, the new clip vividly dramatizes Von’s every word, and captures his snarling charisma as he enthusiastically performs his song. “3 A.M.” is a highlight track from LeVon James, the rapper’s Billboard 200-charting recent project, available everywhere via Only The Family/EMPIRE.
With a title that alludes to Von’s G.O.A.T. aspirations and a cover that pays homage to LeBron James’s pre-game chalk ritual, LeVon James is a fierce and invigorating listen, painting a vivid picture of Chicago chaos atop glistening instrumentals from Von’s frequent collaborator Chopsquad DJ, among others. Following up 2019’s successful Grandson Vol. 1 (over 350 million total streams), the new project reaffirms the Only The Family rapper’s rep as one of the game’s best storytellers–he packs detail and wit into his edge-of-seat rhymes without losing his expert sense of time and place–and expands his box of tools to include melodic rave-ups like “Hella Glocks,” and inspirational trap ballads like “See Me Make It.“
The new project hosts the wildly successful new single “Took Her To The O“ (8.7 million views), recently spawning a Genius Verified video, and the G Herbo-collaboration “On Yo A**“ (3.4 million views). Most recently, Von shared the video for “Trust Issues” (2.8 million views), a relationship-driven rap ballad with an appearance from Yungeen Ace.
Von recently wrapped up “PTSD Tour,” a nationwide tour headlined by G Herbo. Showcasing Von’s raucous live show, the tour criss-crossed the nation for multiple sold out dates, and featured performances of tracks from LeVon James and Grandson Vol. 1–including his Gold-certified breakout hit “Crazy Story.“
Buy/Stream LeVon James: https://empire.lnk.to/LevonJames