KYLIE COSMETICS INTRODUCES NEW PLUMPING POWDER MATTE LIP & PLUMPING LIP LINER

Kylie Cosmetics expands the brand’s iconic lip portfolio with the launch of the NEW Plumping Powder Matte Lip and Plumping Lip Liner.  The innovative formulas are developed with HotFlux®, which actively helps to plump lips.

The Plumping Powder Matte Lip blurs lip lines and delivers full coverage without any feathering for a 12 hour wear. Its unique formula delivers a plumping effect – typically associated with glosses – while still giving a matte finish for a soft, diffused lip look. The Plumping Lip Liner is an evolution of the brand’s best-selling, ultra-creamy lip liner – it is a comfortable formula that offers a smudge-proof lip contour for up to 24 hours. It’s perfect for a fuller, precise lip. Both formulas are clean*, vegan**, and cruelty-free***.

“I can’t wait to share our new lip formulas with everyone – I love how they plump your lips while still giving a full coverage, matte finish. They’re comfortable to wear and have been my go-to for a classic, longwearing matte lip.” – Kylie Jenner

 

Shades:

• Nude Mood (light peachy nude)
• Special Energy (warm nude)
• Girl’s Girl (warm pink nude)
• Sweet Talk (deep warm berry)
• Unexpected (bright yellow red) – DTC exclusive
• Craving Cherry (deep blue red)
• Love Letter (light cool mauve) – DTC exclusive
• Chocolate Teddy (brown)

Consumer Results*:

• 100% say it offers full coverage payoff.
• 96% say the applicator provides an ultra-cushiony feel and even color laydown.
• 86% say it glides on seamlessly without streaks to leave a soft-matte finish.
• 86% say it doesn’t transfer, smudge, feather, or bleed.

Shades:

• Risky Rose (pink nude)
• Kylie (dusty pink)
• Coconut (rose brown nude)
• Iced Latte (warm brown)
• Pecan (warm mid-tone brown)
• Toffee (deep brown)

 

WHAT:             Kylie Cosmetics Plumping Powder Matte Lip ($22)

Kylie Cosmetics Plumping Lip Liner ($18)

WHERE:              KylieCosmetics.com

WHEN:                October 3, 2024