Southern California singer, producer, and multi-instrumentalist Lund releases “Downhill” official music video today. The video follows the release of his debut EP Project of a Person.
Growing up about 65 miles away from Los Angeles in Moreno Valley, Lund developed a heightened musical perspective as a little kid. Born to high school-age parents, he lived with his paternal grandparents as mom struggled with drugs and dad faced severe mental health issues. Lund’s grandfather taught him how to play guitar at just six-years-old. At the same time, he listened to everything from Red Hot Chili Peppers, Radiohead, and Coldplay to N.W.A. and Gravediggaz. He played trumpet throughout middle school and even participated in marching band and orchestra. Discovery of Ableton broadened his sonic horizons further. By eleventh grade, he found himself cooking up his own productions and laying down vocals. Working out of his home studio, he architected everything from scratch, crafting the production, instrumentation and singing.
Juggling a day job and music, he unassumingly uploaded “Broken” online. Slowly but surely, it gained unbelievable traction. Influential YouTube channels such as Astari touted it, and A-list streamer Clicky Crisp incorporated it in a popular Counterstrike montage. With its airy guitar, echo-y trap beat and cathartic melodies, “Broken” generated a staggering 600 million streams. The track’s raw approach immediately resonated. Along the way, he dropped two independent projects—Gold and BlkBird—