Vevo, the world’s largest music video platform, announces the release of M Huncho’s ROUNDS performance videos of “Bando Ballads” and “Pee Pee.” This original performance franchise is the sister series to Vevo’s “Ctrl”, which previously released content in the US with A$AP Ferg, Rick Ross, Burna Boy, Common, Trippie Redd and more.
ROUNDS services the ever-growing urban scene in Europe by highlighting cutting-edge musicians, both emerging and established, who are currently impacting hip-hop, rap and R&B. Artists are captured in performance, with Vevo cameras using a revealing 360-degree portraiture effect. As these genres continue to evolve, ROUNDS shines a deserving spotlight on those whose work demands attention, allowing Vevo to work with a range of UK and European artists.
M Huncho is an artist entirely in his own lane. He’s crafted his own genre – an amalgamation he calls “trapwave,” which blends the street smart lyricism of road rap with luxurious bottle-service assonance. Think ATL strip club music – perhaps a Travis Scott or a Future, such are the melodic interstellar hooks Hunchowrites – but performed by an artist who grew up on UK heavyweights Nines and Giggs, and is couched in the lingo of a lifetime spent hanging around the ends.
No one knows who Huncho is, as he appears in every video and performance behind a mask. “That’s not because of any personal reasons,” he explains, alluding to previous lifestyle choices. Instead Huncho’s mask is an embodiment of his approach to music: his desire to keep things anonymous so listeners will focus on the message rather than the person.
“Bando Ballads” and “Pee Pee” are now streaming on all platforms. Keep up with original content from the best global talent on YouTube.com/Vevo.