Mark Harrison joins Zenvo Automotive as Chief Commercial Officer
Zenvo Automotive has strengthened its executive team with the appointment of premium and performance car-industry expert, Mark Harrison, as Chief Commercial Officer. Harrison joins the team at an exciting time, as Zenvo gears up for the final development phase of the V12 Aurora hypercar project. He brings a wealth of experience from across the automotive industry, with extensive knowledge across all aspects of the premium and performance car commercial landscape.
Harrison’s appointment to Zenvo’s management team continues the Danish hypercar company’s aggressive expansion as the Aurora enters its final development stages. In strengthening the management team, Harrison takes on management for sales, marketing, PR, dealer network and development, and global events.
“It’s really exciting to join Zenvo’s team and help bring to market a truly exceptional car in both its design and technical specification,” explained Mark Harrison, Chief Commercial Officer for Zenvo Automotive. “I have admired the brand since the Aurora was announced and especially how the programme is pushing the boundaries in such a competitive sector. I have shared offices, showrooms, show stands and factories with great teams wherever I have worked, but this will be my first V12. I feel privileged to now have an opportunity to work together with this strong and passionate team helping bring this stunning car to market later this year.”
He added: “With standout activations at Pebble Beach and Car Week, the U.S. has emerged as Zenvo’s strongest market. The response to a Scandinavian-designed hypercar powered by a bespoke V12 has been fantastic, and I am excited to strengthen and expand our network of specialist new sales partners to support growing demand in the region.”
“It is great to welcome Mark to the team, and to benefit from his experience and insight of the industry,” added Jens Sverdrup, Chairman of Zenvo Automotive. “We have known each other for many years, and our professional paths have crossed on several occasions, so I know first-hand what an impact he will be able to make. We are at an exciting part of the programme, and this appointment also highlights, once again, the talent that this project is attracting as we gear up for the launch of Aurora.”
In his 30th year in the industry, Harrison joins Zenvo having held senior and influential management positions with BMW/MINI, McLaren Automotive, and, most recently, Praga Cars.
With responsibility for sales, marketing, and all commercial and network operations, Harrison will be responsible for the global dealer network which is currently represented in the US by Galpin Motors (CA), Naples Motorsports Inc. (FL), Post Oak Motor Cars (TX) and Salt Lake City Motorcars (UT). Harrison expects to announce additional sales partners across North American through 2026, supporting Zenvo’s ambition to partner with the world’s best luxury and performance car dealers.
In his new role, Harrison will work alongside the established management team that includes Chairman Jens Sverdrup, Chief Technical Officer Jon Gunner and Design Director Christian Brandt.