NEW MONEY, NEW CRIB, NEW WHIP, NEW NAME… LATTO RELEASES “THE BIGGEST”

Atlanta-based rapper Latto (formerly Mulatto) shares new single and video “The Biggest,” the first official release under her new moniker and of 2021 via RCA Records. The highly anticipated Supah Mario & Akachi-produced release explains the 22-year-old rapper’s reasoning for the stage name change, her intentions and moving forward with this new phase of her career.

The John Tashiro-directed (Megan Thee Stallion, SAINT JHN, Future) video shows snippets of her personal life and professional milestones from over the years. To further expand on the decision to change her stage name and her explanation for it, Latto sat down for an exclusive interview with Billboard – click here to read / watch.

Latto on her name change (from Billboard interview): “I feel like it’s a new chapter, and I don’t want any more of that negative energy. Latto is like ‘Lotto,’ but my little twist on it. This new name is going to bring new opportunities and new positivity and good fortune. That’s actually what Latto is to me.”

With the start of these changes in this new chapter of her career, it’s clear that Latto is still that bitch. Her hit track “Bitch From Da Souf (Remix)” featuringSaweetie & Trina is now RIAA-certified Platinum and her track “Muwop” featuring Gucci Mane is RIAA-certified Gold, making Latto the first ever female solo rapper from Atlanta to go RIAA-certified Gold or Platinum. Her 2020 major label debut album Queen of Da Souf, along with the extended version, has garnered over 364 million streams worldwide and her videos continue to rack up views – “Bitch From Da Souf (Remix)” featuring Saweetie & Trina has nearly 70 million views and “Muwop” featuring Gucci Mane has over 57 million views. Throughout the past year and a half, Latto’s been praised, featured and interviewed by various press outlets including NPR, Billboard, FADER, XXL, Complex, Vogue, ELLE, Interview Magazine, T: New York Times Style Magazine, Cosmopolitan, Allure, GQ, PAPER, ESSENCE, Pitchfork, Noisey, UPROXX, The Source, Hot New Hip Hop and more.