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PHILLY’S OWN KUR DROPS NEW SINGLE AND VIDEO “PLAY IT COOL”

Today, rising Philadelphia force of nature Kur drops a new single entitled “Play It Cool” via Meek Mill’s DreamChasers and Roc Nation/Republic Records.

Known for his uncompromising bars, he delivers once again. His spitfire flow practically incinerates the production as he devours the beat for just under two minutes. Once again, Kur sets himself apart with unbreakable and undeniable wordplay.

It follows his latest anthem “Let’s Talk. Right out of the gate, HotNewHipHop praised, “the rapper’s ferocious flow takes center stage as his competitive lyricism takes the lead.” In addition, it earned looks from XXL4Sho Magazine, and more.

Philly has its next championship contender now…

As the story goes, Kur first cut his teeth by leaving the competition speechless during lunchtime cyphers at W.B. Saul High School. Projects such as the Straight From The Kur mixtape and “Upside Down Cake” EP (where he murdered the beat for Drake’s “Poundcake” in multiple ways) led to the biggest hometown endorsement possible…Meek Mill shared lyrics from “33 Shots” on Twitter as Kur went on to participate in the 2016 BET Hip Hop Awards cypher with Sam BlackMs. Jade, Dave East, and Young M.A. Around the same time, he joined forces with New York phenomenon Dave East for the EP, Born Broke, Die Rich. 2019 saw him approach critical mass. His project Shakur spawned the infectious “Crack” and powerful “Soul” [feat. Mozzy], eclipsing 10 million cumulative global streams. On its heels, Spare Me vaulted to #14 on the Apple Music Hip-Hop and Rap Chart and #20 on the All Genres Chart.

In the summer of 2019, Kur dropped Shakur, with the lead singles “Crack” and “Soul” [feat. Mozzy] helping propel the album to more than 10 million global streams. Not content to rest, the rapper surprised the world in the fall of 2019 with the release of Spare Me, which reach #14 on Apple Music’s Hip-Hop and Rap chart, #20 on its All Genres Chart and prompted Meek Mill to proclaim Kur as “the soul of Philly”. Signed to DreamChasers in partnership with Roc Nation and Republic, the 2021 LP It Shouldn’t Be Like This elevated his total streams passed 77 million.

Get ready for more from Kur soon!

IMPRINTent, IMPRINT Entertainment, YOUR CULTURE HUB, Kur, Republic Records, DreamChasers, Roc Nation,

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