Rachel Zoe Joins What Goes Around Comes Around as Style Director

The global fashion icon and longtime collaborator takes on a new role spanning seasonal collections, special projects and events, beginning with The Rachel Zoe Edit during New York Fashion Week

What Goes Around Comes Around (WGACA), the global authority in authenticated pre-owned luxury, today announced Rachel Zoe as its new Style Director. As Style Director, Zoe will bring her distinct perspective on vintage and fashion to seasonal collections, styling, special projects and events throughout the year.

“Rachel has been part of the WGACA story for decades, and she understands this business in a way that very few people do,” said Seth Weisser, Co-Founder and CEO of What Goes Around Comes Around. “When we started, vintage wasn’t a part of the luxury conversation. Rachel has played a huge role as has WGACA in changing the public perception to where we are today. Bringing her style direction to the company will help continue to build the business and trust we have earned over the past three decades.”

“WGACA has always been my mecca for vintage fashion,” added Rachel Zoe. “Every time I visit their stores or website, I’m inspired and excited to add to my collections. Their curations are unrivalled as is their impeccable focus on the best of the best of all of my favorite brands. Expanding my long-standing relationship with the WGACA in this official role feels like a natural evolution.”

Zoe’s first project as Style Director debuts during New York Fashion Week with The Rachel Zoe Edit, a selection of iconic pieces chosen from the WGACA archive. The collection was unveiled at WGACA’s Wooster Street store and available to shop in-store and online at whatgoesaroundnyc.com.

“Rachel and WGACA have always shared the same belief that great vintage pieces are timeless heirlooms that reflect individuality,” said Gerard Maione, Co-Founder and Chief Creative Officer of What Goes Around Comes Around. “She has such a strong sense of fashion history, but her instinct is always to make it feel on trend, relevant and translatable. Creatively, there’s a real alignment in how we see things, and I’m excited to see where we can take that together.”

Zoe will continue working with WGACA throughout the next year, with additional projects and appearances to be announced.