Reebok and Aries team up again in 2024 to mark the 30th anniversary of the Instapump Fury 94

Reebok, the iconic and irreverent sports culture brand, and Aries, the London-based streetwear label renowned for its bold designs and subversive style, announce their second collaboration of the year. Following the success of their January collection, the two brands return to close out 2024 with a fresh take on Reebok’s famed Instapump Fury 94 silhouette. The Aries x Reebok Instapump Fury 94 collection ($250MSRP) will be available first exclusively at AriesArise.com on December 6, with a larger global launch on Reebok.com and select retailers starting December 12 at 10 AM EST.

Founded by Sofia Prantera, Aries has become a global fashion staple, known for its genderless designs, bold graphics, and innovative collaborations. The brand embodies a rebellious spirit and a deep appreciation for retro, eclectic influences. Its temple logo symbolizes the ethos of pushing boundaries while honoring the past. Over the past decade, Aries has transformed UK streetwear by drawing inspiration from ’80s and ’90s fashion, with products like the Instapump Fury and Classic Leather—featured in their January drop—reflecting these eras. Recently, Aries opened an immersive retail space in London, fostering community and showcasing celebrated brands like Paperboy Paris and Dark Arts Coffee further solidifying its place in contemporary culture.

The Aries x Reebok Instapump Fury 94 delivers two new unisex colorways, one in metallic silver and one in classic black. Both styles feature a Synthetic Nappa Leather bladder with custom mesh detailing on the toe and tongue. Aries’ signature reflective accents appear on the heel, along with custom Aries heel clips. The brand’s distinctive touches also include Fluro yellow and Fluro orange treads on the sole of each Instapump Fury.

Additional touches include a leather tongue label with Aries and Reebok branding on the back of each heel with every pair sold in a limited-edition collector’s black box with gold detailing.

The Aries x Reebok Instapump Fury 94 collection available now Reebok.com and select retailers.