Subaru of America reports August 2026 sales increase

Best sales month of the year for Ascent, Crosstrek, Outback, and WRXForester sales up 17.8 percent in August and 15.1 percent year-to-dateWRX sales up 37.7 percent year-to-date

Subaru of America, Inc. (SOA) today reported 62,028 vehicle sales for August 2026, a 1.3 percent increase compared to August 2025. Crosstrek held the top-seller position for August with its best month of sales so far this year. Ascent, Outback, and WRX also achieved their best month of sales so far this year, while Forester posted strong sales, up 17.8 percent.

Jeff Walters, President and Chief Operating Officer, Subaru of America, Inc.: “Our strong performance reflects what makes Subaru unique, with a versatile lineup that delivers the safety, capability, and long-term value customers expect. We’re proud to have hundreds of retailers standing behind that success, including our recent Subaru Love Promise® Retailer of the Year, Treasure Valley Subaru, and we’re grateful for their continued dedication to serving customers and communities as we head into the fall.”

Following Crosstrek’s top-seller position with 19,541 vehicles sold in August, Forester followed with 16,760 vehicles sold, extending its lead as the top-selling nameplate year-to-date, up 15.1 percent. Outback followed closely with 15,233 vehicles sold, and WRX continued to represent its unique presence in the market as an affordable manual option for enthusiast drivers, with August sales up 37.7 percent year-to-date.

Troy Poston, Senior Vice President of Sales, Subaru of America, Inc.: “Our well-rounded lineup continues to build momentum, led by the best month of the year for Ascent, Crosstrek, Outback, and WRX, and a 17.8-percent increase in Forester sales. Customers are responding to the value presented across our lineup, while our retailers remain focused on delivering an exceptional customer experience. We’re proud of the momentum we’ve built and look forward to carrying it into the final months of the year.”