Subaru of America Reports May 2025 Sales Results

Subaru of America, Inc. (SOA) today reported 52,292 vehicle sales for May 2025, a decrease of 10.4 percent compared with May 2024 (58,356). SOA also reported year-to-date sales of 275,260, a three (3) percent increase compared with the same period in 2024.

Jeff Walters, President and Chief Operating Officer, Subaru of America, Inc.: “Subaru retailers made May a best-ever sales month for Crosstrek, and delivered another strong month for Forester, which has been receiving exceptional rankings as a top choice for younger drivers. We know customers appreciate our commitment to safety and reliability, whether they are first-time owners or returning members of the Subaru family. This, along with being recognized as the No. 1 automotive brand on Forbes’ Best Brands for Social Impact list for the third year in a row, makes it clear how deeply our efforts to be More Than a Car Company® are resonating with customers and beyond.”

Crosstrek took the position as the top seller and achieved its best May ever with 15,793 vehicles sold, a 14.1 percent increase over the same month in 2024, and Forester was close behind with 15,434 vehicles sold. Outback sales reached 11,214 vehicles sold, while BRZ, Impreza, and Legacy saw positive sales growth over the previous year.

Troy Poston, Senior Vice President of Sales, Subaru of America, Inc.: “Our hardworking retailer network remains essential to our brand’s success, especially as we work to address current low inventory on popular models like Forester. They are making sure the relationship doesn’t end after purchase, whether it’s taking the time to educate new owners about important features and technology, providing exceptional service, or their ongoing dedication to supporting local Subaru Love Promise® initiatives, our retailers always put in the extra effort.”