Subaru wins 2023 Gold Halo Award for Best Education Initiative in partnership with AdoptAClassroom.org

Automaker recognized for community-focused commitment to supporting K-12 education

Subaru of America, Inc. (SOA) announced that it received the 2023 Gold Halo Award for Best Education Initiative. The Halo Awards, presented by Engage for Good, acknowledge companies that have made a significant impact through cause marketing and social impact programs.

Subaru was recognized for its commitment to supporting education and its partnership with AdoptAClassroom.org. Through the 2022 Subaru Loves Learning® initiative, Subaru and 621 of its retailers helped offset teachers’ financial burden by donating $3.3 million to 652 schools and 5,699 teachers across the U.S., allowing teachers to select which supplies would make the biggest impact in their classrooms. Along with financial donations, this initiative also included full scale events where Subaru retailers delivered supplies to their local schools.

“At Subaru, we believe that education is the key to unlocking a better future for all. We are proud to partner with AdoptAClassroom.org to extend its mission and help to equip more under-resourced students with the learning tools they need to succeed,” said Alan Bethke, Senior Vice President of Marketing at Subaru of America, Inc. “We’re honored to receive this prestigious award as we continue to work with our partners and retailers to show our commitment to providing all students an equal opportunity at a quality education.”

AdoptAClassroom.org is a nonprofit organization that empowers teachers with the funds they need to purchase essential classroom supplies. The organization works with individual donors and corporate partners like Subaru to help teachers provide their students with a high-quality education, regardless of zip code.

“The partnership between Subaru and AdoptAClassroom.org has had a tremendous impact on teachers and students nationwide,” said Ann Pifer, Executive Director of AdoptAClassroom.org. “Thanks to the generous support from Subaru and its retailers, more than 300,000 teachers have had the opportunity to provide students with crucial resources while feeling the love, appreciation, and support they deserve as learning professionals.”