YOUR CULTURE HUB!

“The visible effect made on a surface by pressure”

SWEDISH HOUSE MAFIA & IKEA REVEAL FIRST PRODUCTS FROM UPCOMING OBEGRÄNSAD COLLECTION

INCLUDING A DESK FOR MUSIC PRODUCTION, A RECORD PLAYER, AND AN ARMCHAIR

COLLECTION WILL INCLUDE MORE THAN 20 FURNITURE PIECES, INTERIOR SOLUTIONS, AND ACCESSORIES FOR UP AND COMING MUSIC PRODUCERS, DJs, AND CREATORS WITH LIMITED MEANS BUT UNLIMITED CREATIVITY

SELECTED PRODUCTS FROM THE UPCOMING COLLECTION REVEALED AS PART OF IKEA FESTIVAL AT MILAN DESIGN WEEK

IMPRINTent, IMPRINT Entertainment, YOUR CULTURE HUB, Swedish House Mafia, IKEA, OBEGRÄNSAD, OBEGRÄNSAD Collection, 2022 Milan Design Week, Milan, Tours, Music, IKEA Festival in Milan, Friso Wiersma, IKEA of Sweden, James Futcher, Sweden, Alesso, ZHU, Grimes, Vintage Culture, Kaytranada, Entertainment News

In September 2021 the global supergroup Swedish House Mafia and IKEA announced an upcoming collection of music related home furnishing solutions, designed for producing, performing, and listening to music at home. The name of the collection – OBEGRÄNSAD – was first revealed at the IKEA Festival in Milan. “OBEGRÄNSAD” is Swedish for “unlimited”, and the name hints at the target group of the collection: those with limited budget, but unlimited creativity. With the OBEGRÄNSAD collection, Swedish House Mafia and IKEA aim to democratize music production at home and enable the many to unleash their passions and  creativity.

The reveals at the IKEA Festival during the 2022 Milan Design Week featured three key products from the  collection: a desk, an armchair, and a record player. The OBEGRÄNSAD collection has the versatility to offer solutions for the home setup whether you are a music producer, DJ, or musician – as well as offering solutions for simply relaxing and listening to music. “The design supports creating, playing, enjoying and even just setting the mood,” says Swedish House Mafia.

The OBEGRÄNSAD desk is a core solution for upcoming music creators. The collection responds to the trend of making professional quality music at home and is essential for creating the perfect home studio for an affordable price. “Sound is everything in music, and we have added two speaker stands to the desk in order to bring the  speakers to the ear level. We have also added a pull-out shelf below the desktop. This functionality allows you to have a midi keyboard, for example, in easy reach, while maximising space on your desktop”, says Friso Wiersma, IKEA in-house designer.

The OBEGRÄNSAD armchair represents the balance of form and function central to this  collaboration. The minimalistic design creates a pure elegance, the adjustable straps strengthen  functionality allowing to finetune the comfort level. The armchair showcases the part of the collection  which supports creating a relaxing environment to enjoy your music experience in the home. “Armchairs are a place to unwind, to reflect, to set oneself into the creative flow. OBEGRÄNSAD armchair manifests the importance of comfort”, says James Futcher, Creative Leader at IKEA of Sweden.

The most unexpected product revealed during Milan Design Week was the OBEGRÄNSAD record player. The product celebrates the timeless joy of the listening experience with vinyl records. The OBEGRÄNSAD  record player has a sleek, minimal style and works seamlessly with IKEA’s ENEBY speaker.

The reveal comes in the wake of the release for the band’s debut full length Paradise Again, an acclaimed document of their broadening musical scope, as evinced by a wide ranging roster of collaborators and guests, including The Weeknd, A$AP Rocky, Sting, Ty Dolla $ign, 070 Shake, Jacob Mühlrad, and more. The album has been heralded by a volley of huge moments, including cover stories for Billboard and SPIN, a hit collaboration with pop auteur The Weeknd “Moth To a Flame,” a nomination for iHeartRadio’s Dance Artist of the Year for 2021, and much more. The trio head out on a massive global tour for the album this August, supported by a diverse cadre of support acts at the forefront of electronic music including Alesso, ZHU, Grimes, Vintage Culture, and Kaytranada – see dates below.

IMPRINTent, IMPRINT Entertainment, YOUR CULTURE HUB, Swedish House Mafia, IKEA, OBEGRÄNSAD, OBEGRÄNSAD Collection, 2022 Milan Design Week, Milan, Tours, Music, IKEA Festival in Milan, Friso Wiersma, IKEA of Sweden, James Futcher, Sweden, Alesso, ZHU, Grimes, Vintage Culture, Kaytranada, Entertainment News

SWEDISH HOUSE MAFIA 2022 TOUR DATES

Fri Jul 29 – Miami, FL – FTX Arena+

Sun Jul 31 – Orlando, FL – Amway Center

Tue Aug 2 – New York, NY – Madison Square Garden!

Wed Aug 3 – New York, NY – Madison Square Garden!

Fri Aug 5 – Toronto, ON – Scotiabank Arena!

Sun Aug 7 – Montreal, QC – îleSoniq Festival

Tue Aug 9 – Boston, MA – TD Garden!

Wed Aug 10 – Philadelphia, PA – Wells Fargo Center!

Thu Aug 11 – Washington, DC – Capital One Arena!

Sat Aug 13 – Chicago, IL – United Center

Wed Aug 17 – Detroit, MI – Little Caesars Arena!

Sun Aug 21 – Denver, CO – Ball Arena

Thu Aug 25 – Austin, TX – Moody Center+

Fri Aug 26 – Dallas, TX – American Airlines Center!

Sat Aug 27 – Houston, TX – Toyota Center!

Fri Sep 2 – Las Vegas, NV – T-Mobile Arena~

Sun Sep 4 – San Diego, CA – Pechanga Arena!

Fri Sep 9 – Los Angeles, CA – Banc of California Stadium!

Tue Sep 13 – Vancouver, BC – Rogers Arena!

Wed Sep 14 – Seattle, WA – Climate Pledge Arena!

Fri Sep 16 – San Francisco, CA – Chase Center SOLD OUT

Sat Sep 17 – San Francisco, CA – Chase Center!

Thu Sep 29 – Manchester, UK – AO Arena!

Fri Sep 30 – Glasgow, UK – OVO Hydro Arena!

Sun Oct 2 – London, UK – The O2!

Thu Oct 6 – Dublin, Ireland – 3Arena!

Sat Oct 8 – Birmingham, UK – Utilita Arena Birmingham!

Mon Oct 10 – Paris, FR – Accor Arena*

Fri Oct 14 – Madrid, Spain – IFEMA Madrid Live*

Sat Oct 15 – Lisbon, Portugal – Altice Arena*

Tue Oct 18 – Milan, Italy – Mediolanum Forum*

Wed Oct 19 – Zurich, Switzerland – Hallenstadion &

Fri Oct 21 – Krakow, Poland – Tauron Arena*

Sat Oct 22 – Prague, Czech Republic – O2 Arena*

Tue Oct 25 – Cologne, Germany – Lanxess Arena*

Thu Oct 27 – Munich, Germany – Olympiahalle*

Sat Oct 29 – Antwerp, Belgium – Sportpaleis

Mon Oct 31 – Amsterdam, Netherlands – Ziggo Dome

Thu Nov 3 – Vienna, Austria – Stadthalle*

Sat Nov 5 – Frankfurt, Germany – Festhalle*

Sun Nov 6 – Berlin, Germany – Mercedes-Benz Arena*

Tue Nov 8 – Hamburg, Germany – Barclaycard Arena*

Wed Nov 9 – Copenhagen, Denmark – Royal Arena*

Fri Nov 11 – Oslo, Norway – Telenor Arena

Sun Nov 13 – Tampere, Finland – Uros Arena

*With Support From Alesso

!With Support From Zhu

^With Support From Vintage Culture

+With Support From Grimes

~With Support From Kaytranada

& With Support from The Martinez Brothers