The Weeknd Cuts Ties With H&M Over Racially Insensitive Kids’ Sweater
Written By | Mckenna Aiello
“woke up this morning shocked and embarrassed by this photo,” The Weeknd tweeted. “i’m deeply offended and will not be working with @hm anymore…”
In a statement obtained by E! News, H&M Media Relations apologized for the advertisement as well as the product: “We understand that many people are upset about the image. We, who work at H&M, can only agree. We are deeply sorry that the picture was taken, and we also regret the actual print. Therefore, we have not only removed the image from our channels, but also the garment from our product offering globally.”
✔@theweeknd
woke up this morning shocked and embarrassed by this photo. i’m deeply offended and will not be working with @hmanymore…
The Weeknd worked with H&M on two different collaborations, and his latest clothing collection was released last September. It’s currently unclear if and when the recording artist’s products will be removed from H&M stores.
Diddy shared a reimagined version of the sweater that read “Coolest King in the World,” adding, “Put some respect on it!! When you look at us make sure you see royalty and super natural God sent glory!! Anything else is disrespectful.”