As unapologetically honest as ever, the most controversial rapper in the world Tom MacDonald wrestles his inner demons and gets real about addiction and mental health on the new single and music video “Withdrawals.”
Over a sparse beat, he speaks bluntly and honestly about his ongoing battles, detailing his story so far at the same time. Tom opens up about his previous struggles with alcohol and pills, his mental breakdown in 2017, and the subsequent fight through “the darkest period” of his life. Lyrically, he confesses, “This is what kids call withdrawals,” before wondering on the hypnotic hook, “I’m gonna beat it, or I won’t.” Once again, his girlfriend Nova Rockafeller stepped behind the camera to direct an intimate and intense portrait of his lyrical descent into the abyss and emergence from it.
Just last week, he proved he’s more than just shock value on the seven-minute confessional “Don’t Look Down.” In under seven days, the music video already racked up over 4 million YouTube views and counting.
It’s impossible to cancel Tom MacDonald, because the movement has become too strong. Recently, “Snowflakes” amassed over 4 million total streams to date and just shy of 10 million YouTube views on the music video. Right out of the gate, BroBible praised the single and claimed “the counter-culture hip-hop artist hits harder than ever.”
The independent rapper, internet-breaking firebrand, and counterculture force of nature landed on multiple charts with “Snowflakes.” Without any traditional label or distribution, it crashed the Billboard Hot 100 at #71, while he clinched the #1 spot on the Emerging Artist Chart, R&B/Hip-Hop Digital Song Sales Chart, and Rap Digital Song Sales Chart. He also hit #2 on the Digital Song Sales Chart and #8 on the Canadian Digital Songs Sales Chart. Not to mention, it held the #1 spot on all of iTunes for six days in a row. Once he found out his competition Nightbirde is battling terminal cancer, he actually encouraged his followers to buy her song “It’s OK (Live Maple House Sessions),” and helped her get to #1.
Speaking to his pure dominance of the culture from the outside, YouTube Music included “Snowflakes” in a new commercial spot, while the music video has clocked 6.6 million YouTube views.
Get it HERE.
Everything sets the stage for Tom’s next album—coming this summer.