CHART-TOPPING RAP SUPERSTAR ANNOUNCES EAGERLY AWAITED NEW ALBUM
UPCOMING COLLECTION ALSO INCLUDES HIT SINGLES,
“TOXIC PUNK”, “WHITE TEETH” AND “NEVADA”
SINCERELY, KENTRELL ARRIVES ON FRIDAY, SEPTEMBER 24TH
PRE-ORDERS AVAILABLE NOW HERE
Multi-platinum rap superstar YoungBoy Never Broke Again is returning to his rightful place in the spotlight with the upcoming arrival of his hugely anticipated new album. SINCERELY, KENTRELL drops via Never Broke Again, LLC/Atlantic Records on Friday, September 24th; pre-orders are available now HERE.
SINCERELY, KENTRELL is heralded by today’s premiere of the brand new single, “Life Support,” available now at all DSPs and streaming services. The accompanying video is available to stream HERE. All pre-orders will be accompanied by instant downloads of “Life Support,” along with the album’s previously released singles, “Nevada” “Toxic Punk”, “White Teeth,” all of which are available now via all digital platforms.
With 43 platinum certifications, 31 gold certifications and 58.5 million certified units under his belt, the Baton Rouge, LA superstar walked into 2021 with nothing left to prove, yet this year sees YoungBoy continuing to make history with his wildly popular YouTube channel reaching more than 8.5B individual views – surpassing the total population of Planet Earth by almost 1B. “Nevada” Kicked off the new year with a bang, as the leaked track quickly became a fan-favorite on Tiktok and was followed by “Toxic Punk” Which earned immediate critical praise from the likes of Billboard, which raved, “The Baton Rouge MC contemplates drugs’ toxic effects on his life over a guitar-driven trap melody.” “YoungBoy Never Broke Again continues to display why he’s one of hip-hop’s most versatile artists with the release of his new song ‘Toxic Punk,’” declared Yahoo!, “The Baton Rouge native creates a melody that feels inspired by pop-rock hits. Skillfully riding the DJ Trebble, Dmac, and TnTXD-produced instrumental, he uses his time to touch on the dark themes that permeate his music.”
YoungBoy swiftly followed “Toxic Punk” with the spring premiere of “White Teeth,” joined by an official music video which earned close to 1M views within its first 12 hours online and currently boasts over 20M individual views via his massively popular YouTube channel HERE. Like its predecessor, the track was met by praise from such high-profile media outlets as Revolt, which hailed the track as, “a TayTayMadeIt-produced effort that keeps with the rags-to-riches subject matter that (YoungBoy’s) become popular for.”
SINCERELY KENTRELL marks the third official studio album from YoungBoy following last year’s chart-topping blockbuster, TOP. Currently approaching RIAA platinum certification, the album made an explosive debut at #1 on the SoundScan/Billboard 200 upon its September release – YoungBoy’s third time atop the overall chart in just 12 short months. In addition, TOP landed at #1 on Billboard’s “Top R&B/Hip-Hop Albums” and “Top Rap Albums” charts while also reaching #1 on Apple Music’s “Top 100 Albums” and “Top Rap Albums” charts.
YoungBoy followed TOP with a succession of singles and mixtapes including NOBODY SAFE – a collaborative project with his good friend, Rich the Kid – and his own UNTIL I RETURN, the latter of which made a top 10 debut on the Billboard 200 along with top 5 arrivals on Billboard’s “Top R&B/Hip-Hop Albums” and “Top Rap Albums” charts. What’s more, YoungBoy joined forces with Mike WiLL Made-It for the smash, “What That Speed Bout?! (Feat. Nicki Minaj & YoungBoy Never Broke Again),” accompanied by an official music video now with over 35M views HERE. “Both YoungBoy Never Broke Again and Minaj are in fine form,” raved Rolling Stone, “peeling off plenty of delightfully outrageous bars, with YoungBoy even pulling off a clever rhyme of ‘Forgiato shoes’ and ‘Blues Clues.’”