ATLANTA RAPPER RALO RELEASES NEW SINGLE & MUSIC VIDEO “P.R.E.”

Continuing a massive comeback year, acclaimed Atlanta rapper Ralo serves up a brand new single and music video entitled “P.R.E.” out now via 300 Entertainment.

Once again, Ralo celebrates the life and legacy of his late friend and influential Memphis rapper Young Dolph. The title “P.R.E.” even nods to the latter’s own “Paper Route Empire” label. He stretches his vocal range, lifting off from raspy verses into a chantable chorus. At one point, he delivers an unfiltered and undeniable street corner eulogy, “Young Dolph, rest in peace, know I scream that shit every week.” Meanwhile, the music video serves as the perfect tribute to his fallen brother. Flanked by friends and donning all yellow, Ralo raps in front of a fleet of luxury cars, including multiple cyber trucks. Fittingly, a large poster of Young Dolph watches over him as he exudes energy.

It also lands on the heels of his recent Dolph homage “Swimming With Dolphins [feat. Kenny Muney, Big Moochie Grape & Goldmouf]. Upon releasing the music video, it received widespread acclaim from Dirty Glove Bastard and more. XXL named it one of “The 13 Best New Hip-Hop Songs This Week,” and Hip-Hop Vibe applauded his “lyrical prowess” and proclaimed, “The rapper wasted no time in making his presence felt in the music world again”.

“This One For” accelerated the momentum from his much-anticipated comeback anthem “First Day Out.” Beyond reeling in 2.5 million YouTube views on the music video, it earned widespread acclaim. In his first interview since returning home, Complex hailed “First Day Out” as “raw and authentic,” going on to proclaim, “The track serves as a cathartic outlet for the rapper to express the mix of emotions weighing on him.” He picked up plugs from HipHopDX, HotNewHipHop, and more.