Critically acclaimed Los Angeles creative maverick August 08 returns with an energetic new video for “Bruises”.
The track heralds his anxiously awaited EP, Pretend It’s Okay, which finds August further shaping his community of listeners with dancefloor music just in time for the summer. Having written and collaborated with some of the most vital and influential artists in the alternative/dance/electronic space today – including Channel Tres, Diplo, Skrillex, Blood Pop, Yellow Claw, Toro y Moi, Boombox Cartel, GTA and Major Lazer – the new project pulsates with the energy of the nightlife.
“Bruises” finds August 08 in the center of the dancefloor. A four-on-the-floor beat ignites the track as neon keys glimmer and the bassline exudes disco swagger. He flexes his dynamic vocal range, stretching from intimate verses into a falsetto-inflected hook. Holding back the tears in favor of moving at full speed, a reflective refrain rings out as he observes, “We don’t owe each other nothing. Chapter’s finished. I’m done with you. My heart’s not broken. It’s just covered in bruises.”
“Bruises are an expression of love through all. Been through a lot of heartache in my love life but I’ve always been able to put the pieces back together and move forward. ‘Bruises’ speaks to love and how it may waiver but never completely abandons us,” said August. “This video represents love in all forms and how no matter our difference we can love through all. I love how music can connect people from all over allowing for freedom of express. I wanted to pay homage with love and respect to the art and the community.”
Landing in the wake of his 2022 two-part album, SEASICK which generated millions of streams highlighted by “Water Sign” [with Jhené Aiko], “What We Used To Be” [feat. Joji], and “Cutlass” [feat. ScHoolboy Q]. Earning widespread acclaim, FLOOD praised, “It’s equal parts powerful, catchy, and heavy,” and Rated R&B applauded him as “warmhearted.”
Los Angeles native August 08 (August Grant), released his debut EP Father in 2018, followed by 2019’s Happy Endings with an Asterisk. In 2020, he released his most critically acclaimed work, the Emotional Cuh EP which Atwood magazine said, “captures the depth, pain, passion, and truth that resonates throughout August 08’s artistry and music.”
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