BAD GYAL BECOMES DSQUARED2’S FIRST-EVER GLOBAL BRAND AMBASSADOR

Spanish singer-songwriter Bad Gyal has been announced as the first-ever Global Brand Ambassador for Dsquared2, marking the beginning of a partnership that brings together two creative worlds deeply rooted in music, fashion, and self-expression. As part of the collaboration, the artist will front upcoming international campaigns and represent the brand at key global events.

The partnership marks a natural evolution for both sides. Over the past few years, Bad Gyal has established herself as one of the most influential voices in urban music, building an artistic identity where music and fashion coexist authentically as extensions of her creative vision.

The announcement comes at a particularly significant moment in her career. Most recently, she graced the cover of Forbes España’s special Forbes 30 Under 30 2026 issue under the theme “Success Is Contagious,” further cementing her status as one of the most influential cultural figures of her generation.

On the music front, Bad Gyal continues to build on the success of her sophomore album, “Más Cara”, which was recently named one of Rolling Stone’s The Best Albums of 2026 So Far. Adding to that momentum, the album’s title track, “Más Cara,” was also included in Billboard’s The 50 Best Songs of 2026 So Far, underscoring the critical acclaim the project has received.

With the European leg of the “Más Cara World Tour” set to conclude on July 4 at Denmark’s Roskilde Festival, Bad Gyal is preparing to bring the tour to Latin America and the United States during the second half of the year.