Cochise shares new album ‘WHY ALWAYS ME?’

Florida rap star Cochise has just released his new album WHY ALWAYS ME? — out now. WHY ALWAYS ME? arrives on the heels of a string of singles for the rapper, including “GOOGLE ME”, “YOSHIMITSU” (40M Streams), and the Aminé-assisted “NASTY”. Boasting features from Veeze and Anycia as well as Aminé, WHY ALWAYS ME? is a championship album that celebrates a new era for Cochise — marking his first LP since 2022’s THE INSPECTION and his appearance on the 2022 XXL Freshman cover. 

With production from BYNX (Drake, Travis Scott), Supah Mario (Young Thug, Lil Uzi Vert), CHASETHEMONEY (J. Cole, Juice WRLD), and Lex Luger (Kanye West, Chief Keef), WHY ALWAYS ME? is a nebula of intergalactic opulence, perfectly melting into Cochise‘s hypnotizing vocals and sky-diving delivery. The colorfully outlandish trailer to WHY ALWAYS ME? finds Cochise at a party summoning a Candyman style alter-ego: The Professor.

Hailing from Palm Bay, Florida, Cochise is known for a kaleidoscopic sound that blends elements of Jamaican dancehall, hip-hop, and trap with animated lyricism punctuated by deep-cut references to anime, sports, and pop culture. Hailed for his high-flying vocal acrobatics and hazy, ethereal production, he exploded onto the scene with his 2021 major label debut Benbow Crescent, which featured the RIAA Certified Gold hit track “Hatchback” (400M Streams). Cochise has since sold out a solo headlining world tour and collaborated with the likes of Lil Yachty, Chief Keef, Denzel Curry, Juicy J, Teezo Touchdown, Lil B, and more.

WHY ALWAYS ME? – Tracklist:
01. HOOK MAN
02. GOOGLE ME
03. CUTTHROAT
04. MIGHT JUMP 
05. WIT ME (FEAT. ANYCIA)
06. EWING
07. FAKE LOVE (FEAT. VEEZE)
08. FLORIDA BWOY
09. TRACK 9
10. TIMBER
11. HANDSOME
12. NASTY (FEAT. AMINÉ)
13. FACE IT
14. 4AM
15. DA SAME
16. YOSHIMITSU
17. MONTREAL
18. KITCHEN

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