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Dora Jar Shares Haunting New Track And Video, ‘Spell’, North American Tour Begins November 3rd

Alt popstar on-the-rise Dora Jar returns with a haunting, tender new track and video for ‘Spell’, inspired by nature’s constant change. On ‘Spell’, Dora’s airy, celestial vocals glide like autumn leaves on a windy day over delicate guitar strums and wispy melodies. “Memory whispering, you were there listening / Ear pressed to the door, Spying / Let me in Magdalene I was always the one / You would toss to the wind / Put a spell on my eyes / Now you’re all over, Hello again,” she sings on the moody track. 

Dora shares, “Spell’ is a song about the feeling of calm before the storm, a pensive reflection and anticipation of change, a wish for a deeper understanding of nature, and a yearning to know my role within the ebb and flow. I usually get seasonal depression in October, which is also my sister’s and my birth month, so I wanted to release it as a gift to honor the melancholy of transition.”

‘Spell’ comes with an official video directed by Dora’s trusted creative collaborator Erica Snyder (‘Did I Get It Wrong’, ‘It’s Random’, ‘Quiver’) that takes us down the enchanted train of seasonal transition. Developed from Dora’s own drawings, the video follows Dora through the forest while dipping into moments of wonder brought to life through special VFX. It’s delicate and deep, allowing Dora the opportunity to explore so much of the beauty in her season of birth.

IMPRINTent, IMPRINT Entertainment, YOUR CULTURE HUB, Dora Jar, TOAST, New Music Releases, Entertainment News, Music, Alt-Pop, Pop Music, Pop Artist, Erica Snyder, Jeremy Freedman, Music, Singer, Songwriter, VEVO, VEVO Music

Produced by Dora and apob, a collaborator she began working with on her celebrated debut EP Digital Meadow, with additional production from Jeremy Freedman of The Neighbourhood who worked on her second EP comfortably in pain, ‘Spell’ continues a career-defining year for Dora. Over the course of 2022, she blessed fans with alluring singles ‘Bumblebee’ and ‘Bump’, joined Billie Eilish for the Happier Than Ever World Tour in the US, Australia and New Zealand, and has played sold out London dates this year alone at the likes of Lafayette, Moth Club, and St Pancras Church (with a North American headline tour beginning in November). In September, Dora performed a stirring live rendition of ‘Bump’ on The Late Show with Stephen Colbert’s Late Show Me Music – watch HERE. Then, this month Dora partnered with LEGO to build a brick creation of her own and will perform at LEGO Lates event series in New York City on Thursday, October 20, alongside Skip Marley. Born in New York but raised in LA, the 24-year-old singer’s formative sound has already captured the attention of fans and peers around the world, with co-signs from the likes of Moses Sumney, Grimes and Charli XC alongside widespread critical acclaim.