GET “LOCO” WITH PØNCE

The talented Mexican singer-songwriter Pønce invites us to immerse ourselves in his new single “Loco”, a song that will be part of his upcoming studio album ‘Salvaje’ from Virgin Music Mexico.

“Loco” is a song that promises to take the listener on an intoxicating and sensual journey. In this single we discover a side of the artist that we have not heard before, more sensual, hotter and riskier. “Loco” is a track steeped in Latin identity that is irresistible to get up and dance close together. “Loco” is also a game of contrasts. Tradition and sensuality look each other directly in the eye, along with the present, to share a delirious dance. 

This song offers a contemporary perspective of the eternal heart of Mexico and Latin America. Pønce, one of the most promising emerging singer-songwriters in the alternative pop scene in Mexico, has gained recognition thanks to his unique and captivating musical approach. In the last year, his popularity on digital platforms has grown exponentially, solidifying him as a voice to follow in the country’s alternative music scene.

His album ‘Salvaje,’ to be released in November 2023, represents the most authentic and sincere vision of Pønce’s project. In this album, the meeting points between the rich Mexican musical tradition and elements of innovation are masterfully intertwined, offering a unique and exciting listening experience. To support the release of “Loco” and the upcoming arrival of ‘Salvaje,’ Pønce will release two music videos (an official video and a lyric video), two live sessions on YouTube and two exciting live performances.