HYBE CELEBRATES K-POP’S BIGGEST WEEKEND

HYBE kicked off K-Pop’s biggest weekend with a summer cocktail party, held on the rooftop of the Grammy Museum. The evening brought together HYBE artists, stars of HYBE and Paramount Pictures’ upcoming film K-Pop: The Debut, and industry notables to celebrate the artists, creatives, and innovators shaping music.

The celebration comes ahead of a major week for HYBE, with six artists set to perform at KCON: &TEAM, EVAN, ILLIT, SANTOS BRAVOS, TOMORROW X TOGETHER (TXT), and YEONJUN. HYBE’s KCON lineup spans both rising and established talent from Korea, Japan, and Latin America, reflecting the company’s increasingly global approach to K-pop and its growing reach across international markets.

The evening also highlighted the growing intersection of K-pop and Hollywood, with members of the cast of K-Pop: The Debut joining HYBE artists and executives at the event. The upcoming film, a collaboration between HYBE and Paramount Pictures, extends the HYBE brand into scripted entertainment.

Guests included HYBE artists &TEAM, SAINT SATINE, and SANTOS BRAVOS; stars of K-Pop: The Debut Eric Nam, Ji-Young Yoo, Silia Kapsis, and Gia Kim; HYBE executives President of Global HYBE label services Juan S. Arenas, HYBE AMERICA CFO Dustin Kim, HYBE AMERICA COO Han Park, President, HYBE AMERICA Studios James Shin, and HYBE AMERICA General Counsel Gene Whitney; and attendees Karina Balcerzak, Jianne Kang, Leenda Dong, Kenji Gunny Kumagai, Brandon Yoon, Hena Yang, Lawrence Shou, and many more.