Mitsubishi Motors Opens First U.S. Gallery Dealership, Introducing Modernized Retail Sales Experience
Mitsubishi Motors North America, Inc. (MMNA) celebrated the grand opening of its first U.S. Gallery dealership in the greater-Nashville area, marking the national debut of an innovative retail concept designed to bring the brand closer to customers in high-traffic shopping destinations. The opening represents the first major retail milestone delivered under the company’s Momentum 2030 business plan.
Developed in partnership with City Auto Mitsubishi, the Gallery is the first Mitsubishi dealership of its kind in the U.S. and serves as a proof-of-concept for future retail opportunities across the country. Located in the Century Farms development in Antioch, Tenn., the showroom introduces a new way for customers to discover Mitsubishi Motors vehicles in a convenient, lifestyle-oriented setting while strengthening brand visibility and supporting dealer growth beyond the traditional dealership footprint.
The Gallery concept also positions Mitsubishi Motors as the first mass-market automotive brand in the U.S. to bring an immersive showroom experience into a high-traffic retail environment, a model more commonly associated with luxury and specialty automotive brands.
“Today comes at an especially important time for Mitsubishi Motors in the United States as we continue executing our Momentum 2030 business plan and building the foundation for sustainable growth,” said Mark Chaffin, MMNA’s president and CEO. “I’ve often said that buying a car should be fast, fair, and fun, and this facility is designed around that idea. This Gallery showroom is designed to introduce people to Mitsubishi Motors in a new and engaging way. As consumer expectations continue to evolve, we’re creating new ways for customers to discover our brand in the places they already live, shop and spend time. The Gallery concept complements our dealer network while delivering a more convenient, modern and approachable retail experience that will help support our long-term growth.”
The Gallery store officially welcomed its first visitors during a ribbon-cutting ceremony attended by MMNA executives, City Auto Mitsubishi leadership, and state, county and local officials, celebrating both the opening of the showroom and Mitsubishi Motors’ continued investment in Tennessee.
Unlike a traditional dealership, the Gallery facility provides an open-concept environment where visitors can explore Mitsubishi Motors’ latest vehicle lineup, interact with trained product specialists, browse inventory from City Auto Mitsubishi and begin the purchase process through the company’s ClickShop digital retail platform. Vehicle sales, delivery and service continue through City Auto Mitsubishi’s nearby full-service dealership, allowing the Gallery to complement the traditional dealership experience.
“This Gallery represents an exciting new way to introduce customers to Mitsubishi Motors,” said Jordan Norton, general manager, City Auto Mitsubishi. “By meeting shoppers where they already spend their time, we’re creating a more accessible and engaging first experience with the brand while continuing to provide the trusted sales and service relationship shoppers and customers expect from our local store.”
The Gallery is one of several strategic initiatives outlined in Momentum 2030, MMNA’s five-year business plan to strengthen the brand through an expanded vehicle lineup, a modernized retail strategy and continued network and sales growth. The company plans to introduce one new or significantly refreshed vehicle each year through 2030 while nearly doubling its U.S. product portfolio with advanced internal combustion, hybrid, plug-in hybrid and battery electric vehicles.
For more information on the full lineup of Mitsubishi vehicles, visit MitsubishiCars.com.