As part of its partnership as the exclusive North American automotive sponsor for the Disney100 Celebration, Hyundai is unveiling the IONIQ 5 Disney100 Platinum Edition during “Dancing with the Stars” as part of their Disney100 Night.
First revealed as a concept car at the 2023 New York Auto Show, the IONIQ 5 Disney100 Platinum Edition will be incorporated into the “Dancing with the Stars” Disney100 night as part of the opening scene and will be driven by show talent as part of rehearsal footage.
“We’re thrilled to be unveiling the IONIQ 5 Disney100 Platinum Edition during ‘Dancing with the Stars’,” said Angela Zepeda, chief marketing officer, Hyundai Motor America. “Disney100 night is the perfect opportunity to showcase this first-of-its-kind collaboration between Disney Imagineering and an auto manufacturer. It’s going to be a magical night filled with iconic music and great dancing, and we couldn’t think of a better way to extend our Disney100 partnership.”
The IONIQ 5 Disney100 Platinum Edition represents a first-of-its-kind collaboration between Walt Disney Imagineering and automotive vehicle designers. The limited-production vehicle will go on sale in early 2024.
Hyundai IONIQ 5 Disney100 Platinum Edition Features
- Gravity Gold Matte exterior color
- Disney-inspired wheel styles
- Disney100 Platinum exterior badging
- Disney100 logo embossed on front seat headrests and center console
- Disney100 logo on the floormats
- Disney-inspired front and rear door trim strip
- Disney-themed intro on the interior screen upon turning the car on which features iconic Disney music, the Disney100 logo and pixie dust
The Hyundai IONIQ 5 Disney100 Platinum Edition is part of a 360-degree integrated marketing campaign that extends across advertising and experiential to include all new content, advertising, merchandising and more. Hyundai is the exclusive North American automotive sponsor for Disney100, a celebration of the timeless stories and unforgettable characters that have entertained and inspired people of all ages for a century.
“Disney’s collaboration with Hyundai on the IONIQ 5 Disney100 Platinum Edition demonstrates the close, creative partnership between our two brands,” said Andrew Messina, SVP of Sales. “As we celebrate 100 years of The Walt Disney Company, we continue to showcase our power as a leader in live content and how brands can be a part of something wonderful alongside us.”
“Dancing with the Stars” Disney100 Night Sponsorship Details
- Opening scene to showcase IONIQ 5 Disney100 Platinum Edition driven by dancers through a magical world of Disney’s most iconic characters before entering the studio for the opening group performance number
- Vehicle will also be featured in pre-taped rehearsal footage
- Skybox sponsorship of “Dancing with the Stars” Disney100 Night
- Various logo and graphic elements throughout the show
- Brand-exclusivity of advertisement spots during the first hour of the show and advertisements on Disney+ during “Dancing with the Stars” from Sept. 18 – Oct. 31
- Additional social media content and support
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