THE ECLECTIC COLLABORATION IS FEATURED ON KING’S NEW ALBUM NEW LIFE
COMES ON THE HEELS OF GUCCI’S NEWEST ALBUM BREATH OF FRESH AIR
A statement piece defined by menacing electronic sounds and racing drum rhythms, “We Are the Ones” offers audiences a feast of boisterous bars about ambition, confidence and self-motivation delivered by King and Gucci Mane. These two heavyweights from their respective hip-hop genres join forces for the genre-fluid creation, transcending borders to showcase the vibrant diversity of the global music scene.
As a definitive moment signaling the growing international hype for King, Gucci Mane’s presence on the maximalist sonics of “We Are the Ones” marks the first time the rap legend has linked up with an Indian artist – the latest in a string of unpredictable moves from the trap music pioneer, who has inspired and mentored an entire generation of artists and producers including Migos, Young Thug, Nicki Minaj, Zaytoven, Mike WiLL Made-It, and Metro Boomin.
Meanwhile, “We Are the Ones” is King’s second major international collaboration following on from his crossover hit, “Maan Meri Jaan (Afterlife)” with Nick Jonas earlier in 2023. Released as the international remake of King’s record-breaking, global viral hit “Maan Meri Jaan” (which has amassed a colossal 830M streams and counting), the “Afterlife” version with Nick Jonas has since racked up 50M views on YouTube alone and 35M Spotify streams, while earning international press attention from the likes of Rolling Stone, MTV, E!, Evening Standard, Entertainment Tonight, Wonderland and 1883 Magazine.
King’s unprecedented but ongoing international success is a welcomed first, and his trend-bucking popularity via crossover gems like “Tu Aake Dekhle”, “Pablo” and “IICONIC”proves that global audiences crave diversity and are embracing a new kind of music star in King.
Helping to fly the flag across the world for Indian pop culture, the melody-driven storyteller’s work has been captivating audiences with his audio-visual experiences and narrative concepts in his lyrics, exploring topics like self-doubt, confidence and the ups and downs of relationships – and with his international headline tour soon to hit the UK, US, Canada and Australia, King undeniably proves his star is on the rise internationally, while “We Are the Ones” is set to keep King’s name in the mix as part of his natural progression into a globally recognized pop force.
Widely regarded as one of the most influential rappers of the past decade, Gucci Mane has more top 10 albums on Billboard’s “Top Rap Albums” chart than any other hip-hop artist in history. Along with new releases from Gucci Mane himself, the seasoned A&R has taken his eye for the next big thing to his own record label, The New 1017, in partnership with Atlantic Records. The New 1017 showcases Gucci’s platinum-certified A&R skills with a roster that includes BiC Fizzle, Big Scarr, BigWalkDog, Enchanting, Foogiano, Hotboy Wes, KATO2X, Li Rye, Lil Zay, Mac Critter, Pooh Shiesty, Sett, and TLE Cinco. Earlier this week Gucci released his latest album, Breath Of Fresh Air.
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