INTRODUCING JAMAICAN DANCEHALL PHENOMENON VALIANT

Gearing up for a hot summer on the heels of massive success at the MOBO Awards, buzzing Jamaican dancehall and reggae phenomenon Valiant ignites a simmering new Afrobeats-tinged single “Flava” out via Signal Records/Columbia Records. He notably stands out as the first major Caribbean artist to sign to Signal Records, making his official debut for the label with a bang now.
  
A truly international affair, he notably cut “Flava” in the heart of London with powerhouse producer GuiltyBeatz Tems, Beyoncé]. Exuding global potential, organic percussion sets the tempo for the track with a swaggering shuffle. Airy keys hum as his breathy vocals glide across verses presenting fans a glimpse into the star’s world where making lots of money, living the high life, chasing dreams, and staying true to oneself are paramount. He promises, “The GLE fast, so the baddies can fit in,” picking up the pace towards a head-nodding hook meant to make bodies move on the dance floor in every corner of the world. Laced with Dancehall energy and anchored by Reggae soul, Valiant cooks up the perfect summertime banger in the form of “Flava.”
 
In a statement about the track, Valiant shared, “Flava is about living large, chasing that paper and staying true to yourself. When I hit the studio for this one, I wanted to capture that vibe of ambition and confidence, and I think we nailed it. Flava is like an anthem for anyone hustling and grinding to make it big.”
 
He has quietly asserted himself at the forefront of the Caribbean’s next vanguard of talent. To date, he has stacked up tens of millions of streams across the likes of “Dunce Cheque,”“Mad Out,” “Narcissistic,” “Bubble Gum,” and more. Buzzing out of Jamaica with an incomparable signature style, it’s no wonder Vogue dubbed him one of “The 9 Musicians Set to Take Over in 2023” and applauded how “he brings his own dark, fervent flow to dancehall.” Not to mention, he made history in Jamaica as “the first artist to have five songs simultaneously top the country’s YouTube chart.” Following signing to Signal Records/Columbia Records and Epic UK last year, 2024 has brought him much success including taking home ‘Best Caribbean Music Act’ at the MOBO Awards this past February, and now with “Flava”, Valiant’s got all the ingredients of a superstar offering listeners a taste of his electrifying sound and infectious energy.
 

 
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