MOONBUG LAUNCHES BIG FEELINGS MUSIC, A NEW FULLY INTEGRATED MUSIC COMPANY BUILT FOR CHILDREN’S AND FAMILY MUSIC
Initial partners include Snoop Dogg’s Doggyland, Baby Bandstand, Badanamu, Bob Zoom, English Tree TV, Lotty Friends, Mooseclumps, and Skyvibe
Streaming, video platforms and connected devices have created more ways than ever for families to listen to music together, but the industry supporting children’s music hasn’t evolved at the same pace.
Today, Moonbug Entertainment, the global entertainment company behind CoComelon and Blippi, announced Big Feelings Music, a new fully integrated music company built to help children’s and family music artists, creators and studios grow their audiences and businesses.
Big Feelings Music brings together the infrastructure Moonbug has built through its own global music business. Combining label services, music publishing administration and video distribution capabilities – including YouTube – with rights management, marketing and audience development, Big Feelings Music helps partners build sustainable businesses and reach more families.
The goal is to help great children’s music reach more families, while giving artists, creators and studios the support they need to build sustainable businesses.
“We’ve seen firsthand the challenges artists, creators and studios can face in turning dedicated audiences into sustainable businesses,” said Jon Benoy, Managing Director of Platforms and Music at Moonbug Entertainment. “We’ve spent years building the distribution, music publishing, video and platform infrastructure behind franchises like CoComelon and Blippi. With Big Feelings Music, we’re opening it up to others so they can focus on creating exceptional music while we help them reach families at scale.”
A Major Audience, But an Underinvested Category
Music has always brought families together, from lullabies and nursery rhymes to car rides and playtime. Streaming, video and connected devices are creating more ways than ever for families to listen together.
Children’s music is already one of the largest music categories in the U.S. In 2025, it ranked ninth by on-demand audio consumption, generating 15.7 billion streams, according to Luminate’s 2025 Year-End Music Report. Despite that scale, the category remains comparatively underinvested in by major music companies and platforms.
Children’s music also over-indexes in video consumption compared with other core genres. According to Luminate, CoComelon’s “Wheels on the Bus” was the world’s most-streamed music video of 2025, generating more than 2 billion on-demand video streams during the year. Its official YouTube video has now surpassed 9 billion lifetime views.
At the same time, a new generation of children’s artists, creators and studios has built passionate audiences online. Many still lack the distribution, music publishing capabilities, platform relationships and investment needed to reach families at scale.
Big Feelings Music was created to help close that gap.
“We started out as two dads making songs for our own kids, then Moonbug came along and it somehow became a real career,” said Ryan Bliss, co-founder of Mooseclumps. “They’ve opened doors we never imagined: a global distribution network, real industry connections, and a team of genuinely talented people who care about kids’ music as much as we do. We’re proud to be part of the Big Feelings Music family alongside other artists who believe kids deserve music they actually love (and that grown-ups don’t mind hearing 400 times), and we can’t wait to bring more of it to families everywhere.”
A Fully Integrated Music Partner
Big Feelings Music brings together label services, music publishing, distribution, video, marketing and audience capabilities under one roof. Depending on their needs, partners can access:
- Content investment and funding,
- Music and video distribution,
- Music publishing administration and rights management,
- Marketing, playlist strategy and audience development,
- YouTube growth and monetization, including proprietary technology and tools designed to unlock incremental revenue,
- Access to Moonbug’s global YouTube network to create additional reach and audience opportunities,
- And creative collaborations with Moonbug brands.
Where there is a natural fit, partners may also have opportunities across Moonbug’s broader business, including consumer products, live experiences, gaming and brand partnerships.
This connected model builds on the infrastructure Moonbug developed to grow franchises including CoComelon, Blippi and Little Angel across both audio and video. Moonbug’s content is available on more than 150 video platforms and its music and audio experiences are distributed across more than 100 audio platforms globally.
This model is already delivering results: the recently announced collaboration between Snoop Dogg’s Doggyland and Blippi demonstrates the potential for partners to reach new audiences through Big Feelings Music.
“Snoop and I created Doggyland with a shared vision of using music to educate, inspire, and help kids feel confident in who they are,” said Claude Brooks, Co-Creator & Executive Producer, Doggyland. “Partnering with Big Feelings Music gives us an exciting opportunity to expand that mission, reach even more families around the world, and continue creating music that kids love and parents feel good about.”
An Initial Roster Built for Growth
At launch, Big Feelings Music’s roster includes Snoop Dogg’s Doggyland, English Tree TV, Baby Bandstand, Badanamu, Bob Zoom, Lotty Friends, Mooseclumps and Skyvibe, with additional signings in development. Together, the initial roster reflects the range of artists, creators and studios Big Feelings Music is designed to support, from independent artists building audiences from the ground up to established children’s entertainment brands with existing music catalogs.
Ultimately, Big Feelings Music is an investment in the future of children’s music. Moonbug believes the category deserves more creativity, more ambition and more support. By giving artists, creators and studios access to infrastructure that can be difficult to build alone, Big Feelings aims to help more exceptional music reach families around the world.
For more information about Big Feelings Music, visit moonbug.com/big-feelings-music
What Big Feelings Music Partners Are Saying
Baby Bandstand: “Baby Bandstand’s mission centers on one core belief: music is one of the most powerful tools we have for early speech and language development. This partnership with Moonbug Entertainment gives us the opportunity to share that mission on a larger scale, bringing our original music to families everywhere. I can’t wait to keep creating songs that get children moving, singing and talking, because every child deserves to be in the Band!”
– Alyssa Stern, Founder and Creator, Baby Bandstand
Badanamu: “Music has always been central to what makes Badanamu special, and Moonbug’s ability to engage global audiences makes them the ideal partner to amplify that. Their team is completely aligned with our vision, and through Big Feelings Music, we now have the platform to bring meaningful, joyful songs to children and families worldwide. We’re confident this partnership will be something truly special for both our audiences.”
– Dylan Berry, Head of Music, Badanamu
Bob Zoom: “Our partnership with Moonbug strengthens our brand and reflects our shared commitment to creating entertainment that is fun, engaging, and educational for children and the whole family.”
– Mauricio Carvalho, Co-Founder, Bob Zoom
English Tree TV: “I’ve put my heart and soul into creating songs, stories and cartoons for kids and families for over 11 years. Partnering with Moonbug, a company that truly understands what great kids’ content can do, feels like a natural and exciting next chapter. I can’t wait for English Tree TV to reach even more families around the world. Here’s to the next decade together!”
– Adam Walters, Creator, English Tree TV
Lotty Friends: “We are incredibly proud to join Big Feelings Music as an official launch partner. This collaboration opens up unparalleled opportunities to expand our global reach and connect with brand-new audiences. We look forward to growing alongside this platform by continuously delivering high-quality music that inspires children and brings nostalgic joy to parents.”
– Minkyung Kim, Head of IP Business Department, Lotte World
Skyvibe: “The entire Skyvibe team are excited to begin our partnership with Moonbug and look forward to reaching a larger audience than ever before through the incredible tools, platforms, and opportunities now available to us. Our music has always been created to bring joy, creativity, and learning to children and families around the world. We are excited to build on that legacy, expand our reach, and continue creating meaningful and entertaining music for audiences everywhere.”
– Aaron De Azevedo, Owner, Skyvibe