Last Saturday, BMW Welt was closed to visitors for a very good reason: 12 DRL pilots raced custom-built drones around a competitive course inside the building at well over 100 kilometers an hour. More than 3,000 enthusiastic guests watched the trend sport spectacle live. 1000 fans took up position in the public galleries around the BMW Welt Plaza; more than 2,000 took advantage of the perfect summer weather to view for free in the outdoor fan zone.
Munich. Last Saturday, BMW Welt was closed to visitors for a very good reason: 12 Drone Racing League (DRL) pilots raced custom-built drones FPV (First Person View) around a competitive course inside the building, right through the heart of the vehicle exhibition, at well over 100 kilometers an hour. More than 3,000 enthusiastic guests watched the trend sport spectacle live. 1000 fans took up position in the public galleries around the BMW Welt Plaza; more than 2,000 took advantage of the perfect summer weather to view for free in the outdoor fan zone.
“The drone races certainly provided me and the viewers at BMW Welt with some exciting moments. This is where innovative dynamic performance, fascinating technology and digital connectivity come together. It is a perfect fit for the BMW brand and BMW Welt,” explained Helmut Käs, head of BMW Welt. “By hosting the Drone Racing League Semifinals at BMW Welt, we are introducing our visitors to this exciting trend sport. We provide a great venue for drone racing, just like many other events. BMW Welt is a meeting point for a wide variety of innovative topics and events.”
“We loved hosting our ‘Level 6: BMW Welt’ event at BMW Groupe’s iconic multisensory brand and product experience center. It was incredible to watch elite DRL pilots fly high-speed racing drones through an elaborate three-dimensional course, weaving around BMW cars, darting through a BMW branded gate, and zooming past a thousand cheering fans,” said DRL CEO and Founder Nicholas Horbaczewski.
The winner of race will compete against the other 2018 DRL Allianz World Championship Season winners in their final event in Saudi Arabia. Throughout the autumn, fans and anyone else who is interested can follow the competition on ProSieben MAXX, which will broadcast the entire Drone Racing League series every Thursday from 13 September until mid-December.
Trend-sport event in the heart of Munich
This year, for the first time, BMW is the official partner of the Drone Racing League (DRL), which organizes one of the futuristic trend sport’s biggest racing series, the “DRL Allianz World Championship 2018”. The experienced FPV (First Person View) pilots steer their individually-built DRL drones through complex three-dimensional courses. German drone-racing stars McStralle and UpsideDownFPV lined up against one another at BMW Welt to attempt the challenging and meticulously calculated course through the building’s award-winning architecture. The Munich audience cheered the two Germans on, round after round, with people clearly holding their breath during particularly complex sections of the course, such as the hairpin bend in the northern wing of the building or on a power loop through the first gate of the course. At the end of each round, the pilots had to steer their brightly-lit projectiles through the BMW Gate in the shape of the iconic BMW double kidney, where they were greeted every time by thundering applause.
The event was also an all-round success for the host: Within days of tickets going on sale, front-row seats inside BMW Welt were sold out. For those unable to buy tickets, the fan zone outside BMW Welt provided a free and varied programme with food options, live music and various opportunities to experience drone racing hands-on. The absolute highlight of the fan zone was the VR flight simulator set up by Allianz. High temperatures late into the night also helped create an unforgettable summer evening.
Additional information available at: www.bmw-welt.com
BMW Welt – at the heart of the brand, on the pulse of the city
With more than 3 million visitors per year, BMW Welt in Munich is Bavaria’s most visited attraction and has become a real magnet for visitors since its opening in 2007. With its iconic architecture, BMW Welt is the heart of all the brands in the BMW Group – BMW, the sub-brands BMW M and BMW i, MINI, Rolls-Royce Motor Cars and BMW Motorrad, which are impressively presented in their own worlds of experience. But it is not only the exhibitions and the collection of new vehicles that are highlights for car lovers from all over the world. Visitors can enjoy a year-round programme of varied events covering culture, art and entertainment as well as a popular event location for over 400 external events per year.
The various restaurants of the BMW Welt offer a variety of culinary delights up to star gastronomy. In the BMW Welt Junior Campus, children and youngsters can enjoy exciting guided tours and workshops on the themes of mobility and sustainability.
The BMW Group
With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.
In 2017, the BMW Group sold approximately 2.463 million cars and 164,000 motorcycles worldwide. The profit before tax was approximately € 9.67 billion on revenues amounting to € 94.16 billion. As of 31 December 2016, the BMW Group had a workforce of 124,729 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.
DRL is the pro drone racing sport for elite FPV pilots around the world. A technology, sports and media company, DRL combines world-class media and proprietary technology to create thrilling drone racing content with mass appeal. In 2018 DRL is hosting a global series of seven races, the Allianz World Championship, to be broadcast on ESPN, Sky Sports, ProSiebenSat.1 Media SE, Disney XD, OSN and other leading broadcast channels in 75+ countries around the world. Founded by Nicholas Horbaczewski in 2015, DRL is a privately held company headquartered in NYC. For more information on the 2018 race season, visit www.drl.io.
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