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Pi’erre Bourne Drops Music Video “HULU”


Amidst a sold-out tour, Pierre Bourne drops the music video for his latest single “HULU. The song is available on the GRAMMY® Award-winning producer and rapper’s critically acclaimed new project, The Life of Pierre 5—available via SossHouse/Interscope Records.

Shot in New York and South Carolina, the documentary-style visual follows Pierre and his crew as they glide through the streets in a Rolls Royce. The video threads together the trip with vignettes of the culture-shifting force of nature turning up in the park, on a school bus, and beyond. It offers an intimate look at a day in his unbelievable life as he lyrically ponders his relationships with girls, God, and his grandma.

“HULU” remains a recent standout. The Guardian hailed his “breathy ad-libs and the velvetiness of ethereal cloud rap.” Thus far, it has also piled up 2.8 million-plus Spotify streams and counting.

Pierre is currently crisscrossing the country on “The Life Of Pierre 5 Tour,” performing to an entirely sold out set of shows coast-to-coast before wrapping up at the Lyrical Lemonade Festival in Chicago, IL yesterday, August 22. See full list of tour dates below.

Recently, Pierre released his highly-praised and long-awaited (Pitchfork named one of the “Most Anticipated Albums of Summer 2021”) album The Life of Pierre 5. The 16-track last installment of the series include features with long time collaborators  Lil Uzi Vert and Playboi Carti, as well as a track with Pierre‘s own artist, Sharc. The album went on to receive massive praise from Fader, BillboardPitchfork, Complex, Rolling Stone, as well as support across digital streaming platforms including Spotify’s Rap Caviar and New Music Friday playlists, Apple Music’s Main Page, Audiomack’s “5 New Albums You Need to Hear This Week” and more. TLOP 5 debuted at No. 6 on Apple Music’s Top Albums chart and landed a spot on the Billboard Hot 200.

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