Subaru Ascent Earns Top JD Power Ranking in 2026 US Initial Quality Study
Subaru Ascent earns top spot in Upper Midsize SUV categorySubaru brand outpaced industry average, key rivals in annual survey 2027 Subaru Ascent now available starting at $40,795 MSRP.
Subaru of America, Inc., announced its popular three-row Subaru Ascent SUV earned top honors among competitors in the 2026 JD Power 2026 U.S. Initial Quality Study (IQS)SM. The family-friendly SUV earned the top spot in the firm’s Upper Midsize SUV category.
“The Subaru Ascent continues to be a popular pick among family vehicles thanks to its value, safety, and initial quality,” said Jeff Walters, President and COO of Subaru of America. “I’m proud to hear our new owners appreciate the features, versatility, and capability of our Ascent. Earning the top spot among Upper Midsize SUVs in the JD Power 2026 U.S. Initial Quality Study is an honor and a tremendous achievement.”
The JD Power IQS study, now in its 40th year, tracks responses from new-vehicle owners 90 days after their purchase or lease. More than 78,000 respondents contributed to the annual survey, which also tracks vehicle repairs, answering 227 questions about their new vehicle in categories including infotainment, driver assistance, features, and powertrain.
The 2027 Subaru Ascent is available in Premium, Limited, Limited Bronze Edition, Touring, and Onyx Edition Touring trim levels, starting at $40,795 MSRP. All Subaru Ascent models are equipped with standard Subaru Symmetrical All-Wheel Drive, a powerful 260-horsepower turbocharged Subaru Boxer® engine, and EyeSight® Driver Assist Technology. Inside, the Ascent is available in
7- or 8-passenger seating configurations, with a standard 11.6-inch Subaru Multimedia System high-resolution touchscreen with wireless Apple CarPlay® and Android Auto™ compatibility.
Earlier this year, the 2026 Subaru Ascent earned a TOP SAFETY PICK+ rating from the Insurance Institute for Highway Safety, which is the ninth consecutive year the model has earned a TOP SAFETY PICK or higher rating from the independent safety agency.
The top ranking by JD Power for the Subaru Ascent follows the brand’s improvement in the study by four positions over last year. This year, Subaru ranked fifth among mass-market brands.