USHER unveils his exclusive tour merch pop-up at Selfridges London

To celebrate USHER‘s London residency for his Past Present Future Tour at The O2 in London, the global entertainment icon has launched a special merchandise collection available exclusively at Selfridges London located on the first floor.

The multi-platinum, 8-time GRAMMY award-winning artist has created a limited-edition collection featuring classic streetwear styles, including hoodies, T-shirts, and caps. Each piece showcases bold graphics that combine images of Usher, the Union Jack, British currency, his iconic “U” logo, and the tour dates.

On Monday 31st March, USHER delighted hundreds of fans who attended the launch, with several lucky fans joining him for a meet and greet. USHER was then joined by Kenya Hunt, editor-in-chief of ELLE UK, for an in store Q&A which saw the star speak about his 30 year career, his love of fashion and the collaborations with several designers on his current tour. 

The in store design of USHER’s exclusive pop-up at Selfridges is a seamless extension of the Past Present Future tour’s aesthetic, drawing inspiration from the striking visual identity of the tour admat while elevating it even further. It encapsulates the essence of the show whilst paying homage to the behind-the-scenes world of touring itself. Think sleek, contemporary interpretations of road cases, backstage access elements, and wardrobe storage – each detail reflecting the movement, precision, and artistry that define a world-class tour by a world-class artist. The result is a refined yet immersive experience, blending the raw energy of life on the road with a modern and minimalist edge. 

USHER: PAST PRESENT FUTURE UK / EUROPEAN 2025 TOUR DATES: 

Sat 29 March – London, UK – The O2 Arena
Tues 01 April – London, UK – The O2 Arena
Wed 02 April – London, UK – The O2 Arena

Sat 05 April – London, UK – The O2 Arena
Sun 06 April – London, UK – The O2 Arena
Tues 08 April – London, UK – The O2 Arena
Wed 09 April – London, UK – The O2 Arena
Fri 11 April – London, UK – The O2 Arena
Tues 15 April – Paris, France – Accor Arena
Wed 16 April – Paris, France – Accor Arena
Tues 22 April – Amsterdam, The Netherlands – Ziggo Dome 

Wed 23 April – Amsterdam, The Netherlands – Ziggo Dome 

Fri 25 April – Amsterdam, The Netherlands – Ziggo Dome 

Sat 26 April – Amsterdam, The Netherlands – Ziggo Dome 

Mon 28 April – Amsterdam, The Netherlands – Ziggo Dome 

Thurs 01 May – Berlin, Germany – Uber Arena

Fri 02 May – Berlin, Germany – Uber Arena 

Sun 04 May – Berlin, Germany – Uber Arena 

Tues 06 May – London, UK – The O2 Arena 

Wed 07 May – London, UK – The O2 Arena