AMA LOU RELEASES “PATIENCE” MUSIC VIDEO
Virtuoso singer-songwriter Ama Lou releases the video for “Patience,” a striking self-directed visual that supports her recently released debut album, I Came Home Late.
For the video, Lou embarks on an evening stroll. While she’s technically alone, her troubling thoughts keep her company. Clad in a black dress, she strides down the sidewalk with her forlorn single soundtracking her movements: “’Cause now the time gone seems so silly/What will it take you to forgive me?/I feel weighted down/And I’m in a state of sorrow.”
With hazy flashes of surrounding scenery and close-ups of Lou’s contemplative facial expressions, it’s a visual that evokes isolation — a side effect of a broken heart and exasperation. Pensive and thoughtful, it’s a visual manifestation of the care and craft Lou puts into her artwork.
The video for “Patience” is just the latest release in a series of singles from I Came Home Late, a magnetic, multilayered LP that was preceded by engrossing visual accompaniments for “Caught Me Running” and “Silence.” The new video reaffirms Ama Lou’s status as an emerging multi-talented creative. It’s a reality fans will get to experience in person when she begins her North American tour next month.
Raised in London and committed to songwriting since the age of 11, Lou has emerged as a true creative force. She burst onto the scene with her first single “TBC” in 2016, catching the attention of Drake who cited it as one of the main influences for his 2018 Album Scorpion. Her following EPs DDD, Ama, Who?, and At Least We Have This Now positioned her as an industry mainstay. Few artists could serve as the executive producer of their own debut album—let alone one so prismatic—and make its personal and emotional threads tie together so beautifully.
In addition to her work in the studio, Lou has directed her own videos as well as served as their costume designer, a vestige of her renowned work in the fashion world. With I Came Home Late, she makes an undeniable case for herself as an artist to watch in the 2020s.
Ama Lou —I Came Home Late Track List
1.Caught Me Running
2. No Safety
3. Car Parts
4. Tokyo Cowboy
5. Played Me
6. Frustrated
7. Bad Weather
8. Winter
9. Range 95
10. YKWYA
11. Silence
12. Patience
13. Real Life
14. Be Well
15. I Came Home Late
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