GIRLI LAUNCHES ‘THE GIRLIVERSE’ INTERACTIVE ONLINE EXPERIENCE
Alt-pop sensation girli launches her brand new interactive online experience the girliverse. She will also be hosting a livestream Q&A in her Discord server to celebrate the launch of the girliverse, showing the first reveals of the new website to viewers.
Taking inspiration from the music video for her song ‘Matriarchy’, the title track from her forthcoming new album due out Friday 17th May, Matriarchy Mansion is brought to life in a vivid digital dollhouse full of items, accessories and secret clues that unlock a wide range of special features that make up the girliverse.
Set across three floors (lounge, bedroom, walk-in wardrobe), the girliverse is a new focal point for girli’s passionate and loyal community of fans to interact, socialise and keep up to date with the latest happenings in Matriarchy Mansion.
In the beautifully decorated lounge, users can explore portraits of girli’s most inspirational LGBTQIA+ figures from throughout history, check out some of her favourite books, as well as access the 90s style TV with a bespoke channel list of her latest music videos. The bedroom has fan art adorning the walls, a diary with girli’s latest personal updates, a classic Windows XP PC with exclusive behind the scenes photos and a Tracklist Treasure Hunt of her new album Matriarchy. Lastly, the walk-in wardrobe features brand new items from the Matriarchy merch collection, as well as copies of her upcoming new album available to order through the online store.
There are also various secret clues dotted around the girliverse. Users can communicate while on the site using the built-in Discord pop-up on an exclusive channel where they can share these clues to unlock hidden features.
A truly unique experience, the girliverse allows fans to delve into the bright and colourful world of girli like never before.
Speaking about the full range of features available within the girliverse, girli says: “Fans can explore three rooms: my bedroom, living room and my walk-in wardrobe. Each are full of super fun interactive features; they can have a look on my computer and find loads of photos from tour, they can read my diary entries, they can see all of my favourite women & LGBTQ+ figures from history in pictures on the walls, they can visit my library and see what book I’m reading at the moment and they can have a look on my 90s TV and watch my music videos.
“My new album Matriarchy is all about community, so having a digital space for fans to come together and learn and play was something I wanted to share.”
Matriarchy, girli’s new album, feels like a rebirth for the celebrated, multi-faceted artist. girli further explores her sound and takes the reins with full creative control, truly cementing her place as a cult figure, ambassador for the LGBTQIA+ community and frontrunner of the next gen of alt-pop music.
Previously released singles from the new album include ‘Crush Me Up’, a vivid exploration of the intoxicating allure of infatuation, heartbreak’s finest contender ‘Nothing Hurts Like a Girl’, girli’s commendation to self-love ‘Be With Me’, and the album’s title track ‘Matriarchy’, an anthem of queer power.
As well as on digital streaming platforms globally, Matriarchy will be available in physical format via select retailers: on black vinyl LP, picture CD and pink cassette tape. In addition, fans can pre-order an exclusive pink marble vinyldirectly from girli’s website.
PRE-SAVE MATRIARCHY – THE NEW ALBUM
PRE-ORDER MATRIARCHY ON PHYSICAL FORMATS
PRE-ORDER THE EXCLUSIVE PINK MARBLE VINYL
To celebrate the release, girli will be travelling the UK for a selection of in-store performances at record shops across the country. See below for the full list of dates:
May 17: Jacaranda, Liverpool
May 18 (12pm): Assai Glasgow
May 18 (6pm): Assai Edinburgh
May 19: Vinyl Whistle, Leeds
May 20: Bear Tree, Sheffield
May 21: Rough Trade, Bristol
May 22: Rough Trade, Nottingham
May 23: Rough Trade East, London
girli has also embarked on a world headline tour, recently wrapping on a US leg which included a date at Los Angeles infamous Troubadour venue. In May and June she will hit the UK and Europe, concluding at London’siconic Heaven venue on 20th June. Tickets are on-sale now at www.girlimusic.com. Full list of dates below:
Apr 24: Perth, The Rechabite
Apr 25: Brisbane, The Brightside
Apr 26: Sydney, Oxford Art Factory
Apr 27: Melbourne, The Laundry Bar
May 29: Cardiff, The Globe
May 31: Dublin, Academy 2
Jun 02: Glasgow, St Lukes
Jun 03: Leeds, The Wardrobe
Jun 04: Brighton, Patterns
Jun 06: Paris, La Maroquinerie
Jun 07: Amsterdam, Paradiso Tolhuistuin
Jun 09: Copenhagen, RUST
Jun 11: Berlin, Frannz
Jun 12: Warsaw, Hydrozagadka
Jun 14: Vienna, B72
Jun 16: Zürich, EXIL
Jun 19: Manchester, Academy 2
Jun 20: London, Heaven
girli’s passions have always migrated beyond music and she continues to use her platform to ignite conversations around feminism, sexuality, identity and mental health, opening up topics that most have always shied away from. Representation matters more so now than ever, and girli is ready to rewrite the rules.
Milly Toomey (AKA girli) has been on an explorative journey of self-discovery, only to conclude that she can’t be boxed in. Her power is her vulnerability. Her courage is deep-rooted in years of self-reflection, feeling misshapen and not feeling as though she belongs. The North London native will forever use her platform to forge a new femininity, one that is bold and unrestrained. The new music comes fresh off the back of girli’s 2023 EP why am I like this?, which includes previously released singles, ‘Cheap Love’, ‘Imposter Syndrome’ and ‘I Really F**ked It Up’.
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