Jeep® Brand Declares, ‘This Is Jeep Country’

Jeep® launches “This Is Jeep Country,” a new national marketing campaign debuting today (Wed., Sept. 9) that celebrates the brand’s unbreakable connection between America and the iconic 4×4 vehicles that have helped carry its people, values and adventures forward for more than eight decades. The campaign, “This Is Jeep Country,” comes to life through a fully integrated marketing campaign spanning television, streaming, digital, social, experiential and out-of-home channels, wherever adventure calls.

“This Is Jeep Country” celebrates the shared values that have connected the Jeep brand and America for 85 years: freedom, capability, resilience and an unwavering drive to explore what’s next. Built on the belief that the Jeep brand takes on the character of the people they serve, “This Is Jeep Country” traces the Jeep brand’s roots to its very first customer: America itself.

“From its beginnings in 1941 supporting a nation forged by resilience and determination, the Jeep brand has spent 85 years building vehicles for those who refuse to stand still, back down or be confined by the horizon,” said Branden Coté, Jeep brand CEO. “Built for a country that never settled for the easy path, every Jeep vehicle embraces challenge, overcomes obstacles and keeps its owners moving forward.”

The campaign celebrates the passionate community of Jeep owners and enthusiasts whose shared spirit, traditions and love of adventure have helped make Jeep more than an iconic off-road automotive brand, but a way of life. Featuring brief moments captured by real Jeep owner experiences (UGC), the campaign honors the people who have helped build Jeep Country for generations. From legendary trails and owner gatherings to everyday adventures, Jeep drivers embody the values of freedom, authenticity and camaraderie that continue to define Jeep Country.