Mazda Reports February Sales Results
Mazda North American Operations (MNAO) reported total February sales of 33,497 vehicles, flat compared to February 2025. With 24 selling days in February, compared to 25 the year prior, the company posted an increase of 4 percent on a Daily Selling Rate (DSR) basis.
CPO sales totaled 5,954 vehicles in February, an increase of 6.4 percent compared to February 2025.
Sales highlights include:
- 2nd Best February Total Sales ever
- Best February Retail Sales since 2020 for Mazda 3
- Best February Total Sales ever for both CX-50 ICE and Hybrid
Mazda Canada, Inc., (MCI) reported February sales of 4,616 vehicles, an increase of 1.3 percent compared to February last year.
Mazda Motor de Mexico (MMdM) reported February sales of 8,321 vehicles, a decrease of 11 percent compared to February last year.
| Month-To-Date | Year-To-Date | |||||||||
| February | February | YOY % | % MTD | February | February | YOY % | % MTD | |||
| 2026 | 2025 | Change | DSR | 2026 | 2025 | Change | DSR | |||
| Mazda3 | 3,129 | 2,838 | 10.3 % | 14.8 % | 5,602 | 5,821 | (3.8) % | (3.8) % | ||
| Mazda 3 Sdn | 1,516 | 2,094 | (27.6) % | (24.6) % | 2786 | 4,190 | (33.5) % | (33.5) % | ||
| Mazda 3 HB | 1,613 | 744 | 116.8 % | 125.8 % | 2816 | 1,631 | 72.7 % | 72.7 % | ||
| Mazda6 | 0 | 0 | – | – | 0 | 0 | – | – | ||
| MX-5 Miata | 330 | 843 | (60.9) % | (59.2) % | 725 | 1,524 | (52.4) % | (52.4) % | ||
| MX-5 | 194 | 382 | (49.2) % | (47.1) % | 414 | 645 | (35.8) % | (35.8) % | ||
| MXR | 136 | 461 | (70.5) % | (69.3) % | 311 | 879 | (64.6) % | (64.6) % | ||
| CX-3 | – | 0 | – | – | – | 0 | – | – | ||
| CX-30 | 2,339 | 5,709 | (59.0) % | (57.3) % | 4762 | 12,366 | (61.5) % | (61.5) % | ||
| CX-5 | 13,701 | 10,876 | 26.0 % | 31.2 % | 23574 | 21,609 | 9.1 % | 9.1 % | ||
| CX-9 | 0 | 0 | 0.0 % | 0.0 % | 0 | 0 | – | – | ||
| CX-50 TTL | 10,094 | 7,280 | 38.7 % | 44.4 % | 20,509 | 13,615 | 50.6 % | 50.6 % | ||
| MX-30 | 0 | 0 | – | – | 0 | 0 | – | – | ||
| CX-70 TTL | 928 | 1,223 | (24.1) % | (21.0) % | 1600 | 2170 | (26.3) % | – | ||
| CX-90 TTL | 2,976 | 4,769 | (37.6) % | (35.0) % | 5683 | 10114 | (43.8) % | (43.8) % | ||
| CARS | 3,459 | 3,681 | (6.0) % | (2.1) % | 6,327 | 7,345 | (13.9) % | (13.9) % | ||
| TRUCKS | 30,038 | 29,857 | 0.6 % | 4.8 % | 56,128 | 59,874 | (6.3) % | (6.3) % | ||
| TOTAL | 33,497 | 33,538 | (0.1) % | 4.0 % | 62,455 | 67,219 | (7.1) % | (7.1) % | ||
| *Selling Days | 24 | 25 | 50 | 50 | ||||||