Biig Piig Shares Video for ‘Picking Up’ (Ft. Deb Never), Debut Mixtape, Bubblegum, Released January 20th + Sold Out UK Tour

Having been selected for the prestigious BBC Sound of 2023 – also performing at the Sound of 2023 Live at Maida Vale earlier this week – Biig Piig follows her immediately sold-out London and Dublin residency with a Bubblegum tour this spring. The UK dates, which include a Brixton Electric show on March 23rd, have also sold out months upfront. 

The ‘Picking Up’ video is a visceral preview of Bubblegum, and the world Biig Piig has created around her debut project. Channeling the chaos and community of a big night out – and that endless pursuit of serotonin – the record was conceived by Biig Piig, frequent NiNE8 collaborator Mac Wetha, and Deb Never (who she first connected with whilst locked down in Los Angeles); an energy perfectly replicated in the fly-on-the-wall video, which was shot over one night in LA, directed by Lava La Rue and features Deb Never too.

Bubblegum adds a new chapter to  Biig Piig’s incredible story thus far, blowing up an innately adventurous spirit (musically, geographically, and emotionally) into her most colourful, confessional and surreal body of work thus far. Recorded between Los Angeles, New York and London, the mixtape explores themes of self-discovery, loneliness and longing as experienced by one singular artist’s life-long embrace of the unknown. “Bubblegum is sweet and nice to look at, but it’s sticky,” Biig Piig comments, introducing the concept. “I like the innocence, but was drawn to the texture — balloony, elastic, stretchy. And it bursts, too. That’s what the tape felt like.” Across Bubblegum, pockets of quiet contemplation are punctured by moments of release – from  ‘Picking Up’ to the combustible lust of ‘Kerosene’ – and revelation: recent single ‘This Is What They Meant’, for instance, is about experiencing a new city, and yourself, through another’s eyes. What’s emerged is a time-capsule for anyone coming of age, ultimately symbolising Biig Piig’s growth as an artist and young woman. 

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Today, Biig Piig is able to chronicle her journey into 2023 – and adulthood generally – with rarified clarity. It’s a wild path that has already seen the Irish (via West London and Malaga) artist earn a devoted audience, with over 200 million streams, co-signs ranging from Billie Eilish and the late Virgil Abloh to Lil Nas X, and tours alongside the likes of Glass Animals and Jungle. Recently, Biig Piig has also released tracks alongside the likes of NiNE8, Lava La Rue, Mac Wetha ft. Lord Apex and Blu DeTiger, all the whilst finessing her own debut mixtape. Blending heady club sounds, complex interiority and an occasional dance with demons both figurative and literal, Bubblegum chronicles an intense, at times isolated period of self-examination – but like all Biig Piig’s work, it’s ultimately bound by the potential of human connection. Though the bubble of the artwork seems bound to burst, Biig Piig has proved she won’t be broken, and in fact can only grow bigger and stronger with each breath.

Biig Piig – Live Dates:

27.02.23 || New York || The Mercury Lounge (SOLD OUT)
01.03.23 || San Francisco || Popscene at Rickshaw Stop (SOLD OUT)
02.03.23 || Los Angeles || The Echo (SOLD OUT)
10.03.23 || Paris || La Maronquinerie
12.03.23 || Amsterdam || Melkweg OZ
14.03.23 || Berlin || Säälchern
16.03.23 || Cologne || Luxor
17.03.23 || Brussels || Botanique
19.03.23 || Glasgow || King Tuts (SOLD OUT)
20.03.23 || Manchester || Gorilla (SOLD OUT)
21.03.23 || Bristol || Thekla (SOLD OUT)
23.03.23 || London || Brixton Electric (SOLD OUT)
25.03.23 || Limerick || Dolan’s
26.03.23 || Cork || Cyprus Avenue
28.03.23 || Dublin || Academy