IVY QUEEN IS THE NEW VOICE OF WENDY’S NEW BREAKFAST

The brilliant career of reggaeton’s undisputed pioneer, Ivy Queen, is undoubtedly the result of an impeccable trajectory that began as she made her way in urban music, overcoming challenges with her talent and consistency. Her bold and authentic image has empowered her to break barriers as a woman, singer, and songwriter.

The Puerto Rican artist’s brilliant trajectory inspired Wendy’s Puerto Rico’s creative campaign, which always seeks to support local excellence, explained Chief Marketing Officer Lizmarie Medina.

“Ivy Queen represents a milestone in the world of urban music. She’s the undisputed ‘Queen’ who paved the way for other women and is recognized for her impact and legacy in the genre, for being ‘real,’ daring, and authentic, similar to what we do at Wendy’s. We break molds and make bold decisions in the face of industry challenges,” said Medina.

The partnership with the artist is a creative campaign highlighting Wendy’s superiority: “and who better to highlight it than Ivy Queen,” Medina emphasized. In the advertisement, the artist orders the ‘Breakfast Baconator,’ a menu item that stands out because it includes fresh eggs from Santa Fe Poultry Farm in Salinas, six slices of oven-baked ‘applewood bacon,’ cheese, and grilled sausage.

“At a time when the industry faces enormous challenges due to the high cost of eggs, we remain authentic, offering the freshness of local harvest in our restaurants because we believe in our own,” reiterated Medina. The ‘Queen of Breakfast’ campaign features the artist’s flow, inviting ‘Mi Rey’ to enjoy the delicious breakfast that is ‘obviously from Wendy’s.’

Over three decades, Ivy ‘Queen’ has earned the most coveted awards in the music industry and brought her talent to the world’s most important stages. She recently reaffirmed her title as a reggaeton pioneer at the Leading Ladies of Entertainment, a Latin GRAMMYs^® initiative that pays tribute to women who have broken barriers in the art realm.

“With an extensive career, Ivy Queen maintains her essence and remains relevant. That’s what we do at Wendy’s, because we continuously reinvent ourselves to stay in tune with the times, the demands of our customers, and market challenges, always maintaining the freshness of local products, such as fresh eggs from Salinas. We’re betting on this partnership, and we’re sure that fans of the artist and a next-level breakfast will enjoy it immensely,” reiterated Medina.

Beyond the stage, Ivy Queen’s influence has generated greater visibility as a fundamental voice in the genre’s history. The Wendy’s commercial starring Ivy Queen is available on all platforms.

 

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