GRAMMY(R) winning rapper and West Coast artist, Jay Rock has released brand-new song and video titled “Still That Way” (out on TDE/Interscope Records). It’s an anthemic effort and propels Jay Rock’s natural storytelling abilities over an addictive, percussive production (by Bongo ByTheWay).
“Still That Way” came equipped with a blockbuster music video directed by Omar Jones showcasing Jay Rock in between Watts (the neighbourhood to which Jay Rock has the key to the city to) and California desert — showcasing a strong creative and setting a tone for what fans can expect in the new year.
Jay Rock has been consistently dropping offerings including the recently released Ab-Soul assisted “Blowfly”, freestyle “Ambition,” “Eastside” and “Too Fast (Pull Over)” — the latter of which features Latto and Anderson .Paak and currently warming up radio airwaves across the country. Jay Rock, who’s praised for his anthemic writing, has been lining up syncs with “Still That Way” serving as the official NFL Kick Off and Amazon Thursday Night Football song with ads running since the beginning of the season. It continues to live up to its anthemic nature by being featured on EA’s Madden 2024 and UFC 2024 soundtracks.
The new offerings come five years after Redemption, the 2018 album that confirmed Jay Rock’s status as one of the sharpest observers and most uncompromising storytellers to emerge from California in his generation. Songs from that album earned him three of his four Grammy nominations: Best Rap Song for both “WIN” and his Kendrick Lamar, Future, and James Blake collaboration “King’s Dead,” which took home the trophy in the Best Rap Performance category and has garnered over 2.5 billion global streams and counting. “King’s Dead” was also featured on Black Panther: The Album, the widely acclaimed soundtrack to the 2018 box office hit Black Panther. Prior to 2018, Rock’s status was already unquestionable in the West. More than a decade before then, he signed a major label deal and scored a hit with the Lil Wayne — and will.i.am-assisted “All My Life (In the Ghetto).” He then landed on XXL’s coveted Freshman cover and helped spearhead TDE’s takeover of the hip-hop world. His first two albums, 2011’s Follow Me Home and 2015’s 90059, each rank among the grittiest, most acclaimed street rap albums of the century so far.
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