Capping off a true breakout year, Omar Apollo shares a new video directed by Rubberband for hit ‘Evergreen (You Didn’t Deserve Me At All)’ following his 2023 Grammy Award nomination for Best New Artist.
Amongst the most popular songs off his wildly successful album IVORY with 128 Million+ cumulative global streams, ‘Evergreen’ was his first track to be featured on the Billboard Hot 100, go top 40 in the UK, and has gone viral on TikTok with more than 300k videos made with the song. Having been playlisted at BBC Radio 1, he also performed the song on NPR’s Tiny Desk in September and on Jimmy Kimmel Live! just over a month ago.
Currently, Omar Apollo is on his 26-date Prototype Tour, which kicked off in October with sold out performances at the illustrious Greek Theatre in Los Angeles and Brooklyn’s Kings Theatre. Throughout the tour, Omar has partnered with PLUS1 so that $1 from every ticket goes to support MusiCares’ work to provide a safety net of critical health and welfare services to the music community. Omar played a sold-out date at London’s legendary Koko earlier this summer, returning to the capital for All Points East festival.
Released earlier this year, the widely acclaimed IVORY takes Omar’s songwriting to the next level – crossing genre lines as well as language barriers as it showcases even greater musical diversity from the budding superstar. In addition to ‘Evergreen’, the album also features the Pharrell Williams and Chad Hugo produced single ‘Tamagotchi’, which was highlighted on Barack Obama’s Summer 2022 playlist, as well as previously released singles ‘Killing Me’ – which debuted with a television performance on The Tonight Show Starring Jimmy Fallon – ‘Invincible’ featuring Daniel Caesar, the Teo Halm-produced single ‘Bad Life’ with Kali Uchis, and ‘Go Away’, produced by Omar himself alongside Carter Lang and Chromeo.
Omar Apollo is one of music’s most exciting shape-shifters. In just a few years, the Indiana-raised Mexican-American singer-songwriter went from teenage strummer to one of the most hotly-tipped R&B artists of his generation. Apollo has had a transformative but linear journey, from listening to Brandy and Stevie Wonder as a kid to plucking away at a guitar at as a pre-teen, to self-releasing a pair of EPs as a young man—2018’s ‘Stereo’ and 2019’s ‘Friends’—that established his signature “bedroom soul” and earned him love from fans and press. As unique as his sound is, Apollo has garnered as much attention for his lyrics—themes of romantic yearning and self-improvement swirled up with expressions of cultural heritage and identity. In 2020, he released his home-recorded project ‘Apolonio’ which featured collaborations with Bootsy Collins, DJ Dahi, Albert Hammond, Jr., and more. To celebrate ‘Apolonio’s’ release, Apollo performed a livestream concert from Paisley Park, the legendary residence of one of his heroes, Prince. Apollo closed out the year on a high note receiving his first Latin GRAMMY nomination for his collaboration “Te Olvidaste“ with C Tangana.
His Best New Artist nomination at The Grammy Awards – and the unstoppable ‘Evegreen’ – takes Omar Apollo’s journey in yet another unexpected direction. Despite being at this pivotal moment in his career, Omar feels like he’s just getting started. The artist who once called himself “just a kid from Indiana” is breaking new ground, abandoning all comfort zones, and never looking back.