OMODA UK expands esports collaboration with Fnatic partnership at VALORANT Masters

In an exciting new partnership, OMODA UK teamed up with Fnatic, the professional esports organisation, for the VALORANT Masters London at London’s Copper Box Arena located in the Queen Elizabeth Olympic Park, Stratford. The event brought together the world’s top VALORANT teams for the first international VALORANT competition to be held in the country.

The centrepiece of the OMODA x Fnatic collaboration was a physical takeover at Fnatic HQ in Dalston, East London, where an OMODA 5, covered in a bespoke Fnatic-designed wrap to celebrate the partnership, was displayed outside the fan entrance. Meanwhile, inside the Fnatic HQ experience, fans were allowed to interact with the OMODA 5, as well as being given the opportunity to enjoy a sim-rig trial, and the chance to win custom OMODA x Fnatic merchandise.

Marking an unprecedented moment, fans also had access to the Fnatic trophy showroom, a watch party area, a community 2v2 tournament and a dedicated Fnatic selfie area. Plus, fans could invest in Fnatic merchandise from at the BUNKR, and enjoy multiple additional event activations.

The activity was not just contained at Fnatic HQ, over the course of the VALORANT Masters, OMODA UK and Fnatic took over a further six locations across the capital city, where fans were given the chance to collect stamps, unlock rewards and experience London the Fnatic way.

Further coverage included videos of the Fnatic players experiencing an OMODA while travelling to the Red Bull Gaming Sphere, just before competing in VALORANT Masters. This journey allowed the Fnatic team members to comment on OMODA’s cabin technology and comfort, as well as share their thoughts on the tournament, their fellow competitors and all the possible outcomes of the event.

Victor Zhang, Managing Director of OMODA UK, said: “Partnering with Fnatic during VALORANT Masters London is a proud moment for us at OMODA UK. Esports is powered by passion, precision and innovation, values that sit at the heart of our brand. This partnership gave us a meaningful way to connect with fans not just through our cars but through shared experiences, creativity, and community. London, also where OMODA UK is headquartered, is an incredible stage for this collaboration, and we’re excited to bring our brand closer to a new generation of drivers, gamers and culture-shapers.”

In response, Sam Mathews, CEO of Fnatic said, “During the London Masters moment, we are incredibly excited to partner with OMODA UK, one of the world’s biggest and fastest-growing automotive brands and bring them along for this journey. Esports and automotive tech share the same DNA. Having OMODA UK by our side during such a massive moment for UK esports allows us to deliver unforgettable, tangible experiences to our fans right here in our home city.”

The OMODA 5 is available now from OMODA dealerships nationwide. It is available in a range of efficient powertrains. From petrol to EV and the all-new full hybrid SHS-H, there’s an OMODA 5 to suit all needs. Prices start from £24,040 OTR* for the petrol-powered OMODA 5, while the full hybrid SHS-H OMODA 5 begins from £25,755 OTR*. The all-electric OMODA E5 starts at £33,065 OTR*. OMODA UK offers a competitive 7-year/100,000-mile warranty** (whichever comes first); plus an 8-year warranty** on the battery, alongside RAC Home Start, as standard.