AION car brand faces off as headline sponsor of Telford Tigers ice hockey team

AION is the new headline sponsor of the Telford Tigers ice hockey team, in partnership with local Shrewsbury dealer Sailhouse Cars. As part of the agreement, the team will officially compete as the AION Telford Tigers for the 2026/27 season.

Sailhouse Cars has supported the team for a number of years, but has stepped up its commitment to title sponsorship for the first time, deepening its links with the local area.  The group took up AION representation in the Shrewsbury area earlier this year, and has quickly moved to align itself with the community focused team, which plays in the NiHL National League.

The AION Telford Tigers have a 40-year history of success that includes winning the English Premier League and British Challenge Cup, and back-to-back National Ice Hockey League trophies.

The first face-off of the season took place at The Tiger’s home of Telford Ice Rink last weekend, where they played long-standing rivals Milton Keynes Lightning. The season opener attracted loyal fans from across Shropshire, Mid Wales and the West Midlands.

“My family and I have been right there in the crowd for years, bleeding black and orange. We know how much this club means to the community,” said Chris Carr, owner of Sailhouse Cars. “Bringing AION on board as headline sponsor allows us to give something back to the team and its fans, and we can’t wait for an incredible season ahead.”

AION is the electrified brand within the GAC Group. It was established in 2017 and last year sold over 300,000 cars in China, making it one of the best-selling new energy vehicle brands in the world’s largest EV market.

Every AION vehicle in the UK comes with the industry-leading AION Great 8 Promise, giving customers eight years’ peace of mind across warranty, servicing, MOT and roadside assistance. Attached to the vehicle’s VIN, rather than the individual owner, it transfers to future owners, and every AION driver has access to the best aftersales package in the UK, regardless of how they own the car.

AION has two models currently on sale in the UK, both characterised by range, quality and features typically associated with larger vehicles at a much higher price point.

The AION V, priced from £36,450 OTR, is a spacious and luxurious SUV with standard long-range capacity of up to 317 miles on one charge.

The AION UT supermini went on sale this month priced at £28,950. Packed with high-quality features, 268 miles of range on the standard battery and exceptional cabin space, the AION UT sets a new standard in the B-segment.

This September, AION is offering 0% APR PCP deals across the range, with an additional £500 deposit contribution on the AION UT when booking a test drive*.