BIA’S “WHOLE LOTTA MONEY” ENTERS SPOTIFY VIRAL 50 CHART & DOUBLES STREAMS IN ONE WEEK!

REIMAGINED VERSION OF “SKATE” SOUNDTRACKS

THE NHL’S 2021 STANLEY CUP PLAYOFFS PROMOS

READ MORE ON ESPN HERE

Platinum-certified Boston-born and Los Angeles-based rapper BIA accelerates her takeover with “Whole Lotta Money.” The breakout single continues to climb the charts, ascending to #12 on the US Spotify Viral 50 Chart, #18 on Global Viral Spotify Charts and picking up 17 million total US streams to date. In the past week alone, it amassed 3.7 million streams, making for a 38% increase since the previous week. The video has achieved equally astounding success with 358K views in the last seven days, achieving a 51% difference from the last week. Speaking to the visual’s impact, PAPER Magazine dubbed BIA “an absolute financial fatale” for her flossy performance.

Not to mention, “Whole Lotta Money” has generated viral buzz on Tik Tok, where mega-popular celebrities from Cardi B and Lizzo to Kendall Jenner, Chelsea Handler, and Shay Mitchell have produced content featuring the song. The overall Tik Tok stats remain equally impressive, with an average of 8,000-10,000 videos per day and 206,000 videos and counting thus far.

As a result, her For Certain EP has notably reached #9 on the Billboard Heatseekers Album Charts.

Landing a massive sync, a newly reimagined version of “Skate” soundtracks the 2021 Stanley Cup Playoffs tune-in promos, bumpers and game highlights during game broadcasts on NBC, NBCSN and the NHL Network in the U.S, in addition to Sportsnet, CBC and TVA Sports in Canada and the NHL’s social and digital platforms, including TikTok. The music video for the NHL remixed version of “Skate” prominently features footage from NHL stars from all 16 Stanley Cup Playoffs teams – including Auston Matthews, Alex Ovechkin, Nathan MacKinnon and Mathew Barzal, among others – intercut with footage of BIA in the recording studio performing the new track. The collaboration reflects the NHL’s effort to expand hockey’s reach with innovative music partnerships and original content appealing to millennials and Gen Z. The 2021 Stanley Cup Playoffs began on Saturday, May 15.

“Whole Lotta Money” is well on its way to becoming the song of the summer!

Tracks from For Certain have cumulatively amassed over 30 million streams and counting. HotNewHipHop ranked it “VERY HOTTTTT,” while Complex claimed, “BIA is wrapping up 2020 with a bang.” Beyond looks from Nylon, Refinery29, and more, FLAUNT put it best, “Bia’s time is now! Hailing from Boston, the rising star has been grinding and putting in the work, creating nothing short of bangers for her growing fanbase.”

Stay tuned for more from BIA soon.