The Jeep® brand’s one-minute “2022: Earth Odyssey” has been recognized by Adweek magazine this week, ranking No. 2 overall among “The 30 Best Ads of 2022”. The brand’s “2022: Earth Odyssey” is the only automotive brand commercial recognized by Adweek.
Adweek first reported on the commercial in February 2022 with the headline, “Jeep’s Ad With Singing Animals Gets Even Better When You Turn on Captions.”
“‘Also sprach Zarathustra’ is often used to introduce something big, which is exactly what we had in mind for both the electrified Jeep Wrangler 4xe and all-new Grand Cherokee 4xe,” said Olivier Francois, global chief marketing officer, Stellantis. “But instead of space, in our commercial we focus on the place we all call home, Earth, which is perfect for these adventure-ready plug-in hybrids.
“It’s an honor to have our ‘2022: Earth Odyssey’ commercial recognized by Adweek. And my creative team and I are equally humbled to have this spot, which holds a very special place in all of our hearts, celebrated as it represents the commitment of the Jeep brand to become the global leader in SUV electrification,” Francois added.
The “2022: Earth Odyssey” campaign has evolved since it premiered in early 2021. The first spot featured the Jeep Wrangler 4xe, the first plug-in hybrid announced for the brand in the U.S in 2020. The Jeep Wrangler 4xe is the best-selling plug-in hybrid in the country.
The campaign progressed as the Jeep brand’s lineup grew with the announcement of the Grand Cherokee 4xe. In early 2022, “2022: Earth Odyssey” premiered with the Jeep Wrangler 4xe and introduced the all-new 2022 Grand Cherokee 4xe, adding a new twist with closed captioning that expresses the joy that can’t be contained by the animal kingdom, including “hippo groans melodically,” “iguana belts major 3rd,” “elephants trumpet,” “buffalo punish timpani,” “sloth reestablishes tonic like a legend,” “goat does a sick vibrato,” “blue peacock absolutely nails solo” and “whale cleans spit valve.” By listening to the animals, the ad highlighted the unique ability of the Jeep Wrangler 4xe and Jeep Grand Cherokee 4xe in electric mode to operate in nature in virtual silence.
“2022: Earth Odyssey” was created by the Jeep brand in partnership with Chicago-based agency Highdive. 2001: A SPACE ODYSSEY and all related characters and elements © & ™ Turner Entertainment Co. (s21)