24hrs – “Cheap Phones” ft. Seddy Hendrix

The Futuristic Atlanta Rapper Brings the Most Personal Cut on His 12 AM in Atlanta 2 Mixtape to Life with Cutout Animation

Though he’s known for his pitch-shifted rhymes about his life of luxury, 24hrs had to fight for every cent he’s earned. Holing up in Atlanta and reflecting on his less-lavish youth, 24hrs shares “Cheap Phones,” his new video. Emoting atop a glistening instrumental from Beat Monsta, complete with twinkling piano and a dynamic ascending bassline, 24hrs rhymes from the perspective of his pre-fame self, reminiscing about the days when he couldn’t afford an iPhone (he used Nextel and Boost Mobile) and couldn’t even conceive of the riches he now experiences every day. In the video, 24hrs maxes on a traphouse porch with guest rapper Seddy Hendrix, as cutout animation brings the pair’s lyrics to life. “Cheap Phones” is the latest video from 12 AM In Atlanta 2, his new mixtape, hosted by DJ Drama, following the neon-lit clip for the rich-life anthem “Selfies.”

The sequel to his popular 2017 mixtape, 12 AM In Atlanta 2 finds spinning candy-coated flows over a set of sparkling and spectral beats from the likes of Don Cannon, DJ Marc B, Slick La Flare, and more. The Private Club Records CEO spends much of the mixtape finding creative ways to flex on his favorite things–most notably, sex, jewels, and cars–but leaves plenty of space for the artist to reflect on his come-up (“Cheap Phone”) and to delve into his special relationship with his home city (“Phipps Plaza,” “Love Atlanta”). Just before he dropped the project, 24hrs shared a making-of documentary that outlined the creative process behind the album and revealed secrets about the rapper’s career origins. Featuring appearances from Young Nudy, Wiz Khalifa, 24’s brother MadeinTYO, K CAMP, Lil Scrappy, Kap G, Nessly, Guap Tarantino, Seddy Hendrix, and CashOnly, 12 AM In Atlanta 2 is available everywhere via Private Club Records/Rostrum Records.