SOFÍA REYES, LUÍSA SONZA & IMANBEK UNITE IN “NOT Ü” — A GLOBALLY CHARGED ELECTRO-POP ANTHEM CLOSING A FEMININE POWER TRILOGY

Fresh off his Latin Grammy nomination for Best Electronic Music Performance for a Latin project, Grammy-winning producer Imanbek unveils a new single under MITH and Effective Records titled “Not Ü”, alongside Latin pop powerhouses Sofía Reyes and Luísa Sonza. The release marks the final chapter of the trilogy between Sofía and Luísa following “Uñas Afiladas” and “MiuMiu” solidifying a creative alliance that has pushed Latin electro-pop into new global territory.

Sonically, “Not Ü” merges Imanbek’s sleek electronic imprint with Sofía Reyes’ melodic fluidity and Luísa Sonza’s magnetic vocal fire. The track was co-produced by Kastelo, Douglas Moda and Charlie Guerrero, resulting in a polished, dance-ready and emotionally charged sound that explores desire, confidence and control.

The music video, directed by Pam Martins, places Sofía and Luísa in a dim room filled with mannequins that gradually transform into real onlookers. With tight camera work, warped imagery and a minimalist yet striking aesthetic, the visual amplifies the song’s tension between illusion and reality.

With this release, Sofía Reyes continues to expand her IDGAF ERA, Luísa Sonza celebrates a milestone year of worldwide acclaim, and Imanbek strengthens his position as a global force in electronic music following his latest Latin Grammy nomination. “Not Ü” stands as a powerful finale to a trilogy that will continue resonating on dance floors and playlists across the world.